another definition in the dictionary:
Pricing_Strateg-the element of a firm's decision-making concerned with the setting of prices that will attract the target market and allow profit objectives to be met.
Inter_type_Chan-discord among members of different types at the same level of a marketing channel, eg. department store-convenience store discord. See Channel Conflict, Horizontal Channel Conflict, Vertical Channel Conflict.
New_Product_Dep
a permanent department within a company responsible for overseeing the development of all new products.
see also:
Internal_Inform
a stage in the consumer buying process for a low-involvement product, past experiences with items in ...
another definition in the dictionary:
Organisational_-the study of the motives and actions of, and the influences upon, organisations while engaged in purchasing goods and services.
Call-a visit to a client or prospective buyer by a sales representative to gather information, make a sales presentation, secure an order, etc.
Consumer_Market
buyers and potential buyers of goods and services for personal and household use. ...
another definition in the dictionary:
Promotional_Pri-the temporary pricing of goods and services at lower than normal levels for a special promotional effort.
Chlorofluorocar-chemical substances believed to deplete the protective ozone layer of the earth's upper atmosphere, used until recently in refrigerants and in numerous aerosol products.
Price_Taker
any firm which is unable to influence the general level of commodity prices by altering the quantity ...
another definition in the dictionary:
Majority_Fallac-the erroneous belief that the biggest segment of a market will be the most profitable one for a firm to enter, competition will usually be keenest in the biggest segment. See Market Segmentation.
ESP-see Envelopes and Stubby Pencil.
Served_Market
that part of the total market which a company decides to target, also called the Target Market. ...
another definition in the dictionary:
Extrinsic_Rewar-rewards for doing a job which are external to the individual, such as wages, bonuses, incentives, fringe benefits, job promotions, and so on. See Intrinsic Rewards.
Idea_Marketing-activities associated with the marketing of a cause or idea. See Broadening Concept.
High_Involvemen
products for which the buyer is prepared to spend considerable time and effort in searching. See Low ...
another definition in the dictionary:
Drop_In_Product-a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the competitor's equipment or machinery without the need to alter settings and without affecting performance.
Money_Based_Com-other organisations offering products on which a company's potential customers might spend their money. See Competitors, Product-Based Competitors.
