another definition in the dictionary:
Centre_of_Influ-a prospecting method based on referrals, a salesperson uses influential people (bankers, solicitors, consultants, etc) to obtain leads to potential buyers. See Key Influence People.
Conversional_Ma-marketing activity intended to get people to change their ideas and attitudes about something they dislike.
the creation of new products needed for growth or to replace those in the decline stage of their life-cycle, the stages in the new product development process are commonly listed as idea generation, screening, concept development and testing, the formulation of marketing strategies, business analysis, production, market testing, and commercialisation.
Product_Mix_Con
the degree of closeness or relatedness between product lines in the product mix. See Product Line, P ...
another definition in the dictionary:
Entry_Barrier-see Market Entry Barrier.
Profit_Maximisa-see Current Profit Maximisation.
Buyer_Involveme
a measure of the time and effort a buyer is prepared to devote to the purchase of a particular item. ...
another definition in the dictionary:
Floor_Price-see Price Floor.
High_Price_Stra-a planned approach to pricing, appropriate in situations of inelastic demand, in which an organisation decides to keep its prices high, reasons for such a strategy might include a growing super-premium segment of the market, overcrowding at the bottom-end of the market, or the desire to create a prestige image for the product. Also called Premium Pricing.
Purchasing_Offi
an individual within an organisation responsible for purchasing the goods and services it requires. ...
another definition in the dictionary:
Private_Carrier-any form of transport operated by an independent organisation and used for the shipment of goods. See Common Carrier, Contract Carrier
Seminar_Selling-bringing together a number of prospective buyers at the same time for a sales presentation.
Megatrend
a major movement, pattern or trend emerging in the macroenvironment, an emerging force likely to hav ...
another definition in the dictionary:
ABC_Account_Cla-the classification of customer accounts within a sales territory or region into groups according to their size and potential, and, therefore, their importance, the classification is used primarily to determine call frequency.
Semantic_Differ-a rating scale technique using pairs of words of opposite meaning.
Full_Line_Depar
a department store which offers many different lines of products, including clothing, sporting goods ...
another definition in the dictionary:
Limited_Service-a marketing research firm which offers clients fewer services than a full-service research supplier. See Full-Service Research Supplier.
External_Market-relatively uncontrollable factors outside the firm which influence its decision making. See Internal Environment.