another definition in the dictionary:
Bait_Pricing-advertising an item at an unrealistically low price as 'bait' to lure customers to a store or selling place. See Bait and Switch Pricing.
Postage_Stamp_P-see Uniform Delivered Pricing.
New_Product_Dev
the creation of new products needed for growth or to replace those in the decline stage of their life-cycle, the stages in the new product development process are commonly listed as idea generation, screening, concept development and testing, the formulation of marketing strategies, business analysis, production, market testing, and commercialisation.
see also:
Observation_Met
an method of obtaining marketing research data by watching human behaviour, mechanical monitoring de ...
another definition in the dictionary:
Middle_of_the_R-firms in a market which do not pursue a clear marketing strategy.
Corporate_Famil-see Family Brand.
Sales_Quota
a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used ...
another definition in the dictionary:
Intangibility-one of the four characteristics (with inseparability, perishability and variability) which distinguish a service, intangibility expresses the notion that a service has no physical substance. See Services Marketing, Inseparability, Perishability, Variability.
Horizontal_Inte-a strategy for growth in which a company develops by seeking ownership of, or some measure of control over, some of its competitors. See Backward Integration, Forward Integration.
Automatic_Merch
the selling of goods by use of vending machines. ...
another definition in the dictionary:
Adaptation_Appr-an approach in global marketing in which an organisation allows an affiliate or subsidiary to set the most desirable price, provided it is profitable, in its own region, also referred to as the Polycentric Approach. See also Extension Approach, Geocentric Approach.
Market_Opportun
the matching of an identified market opportunity to an organisation's objectives and resources. ...
another definition in the dictionary:
Product_Orienta-a management philosophy, concept, focus or state of mind which emphasises the quality of the product rather than the needs and wants of the target market, the orientation assumes that consumers will favour products that offer the most quality, performance and features and that the organisation's objectives will be most readily achieved by a concentration on these.
Cultural_Values-ideas, beliefs, attitudes, opinions, principles, etc long cherished by members of a society.
Consultative_Se
an approach to personal selling emphasising the role of the salesperson as consultant, the salespers ...
another definition in the dictionary:
Error_Rate-the percentage of errors (wrong items, wrong quantity, wrong address, etc.) made in shipping merchandise to customers.
Diffusion_Proce-the manner in which an innovative technology spreads across a market group by group according to the readiness of each group to adopt it. See Diffusion of Innovation.
