another definition in the dictionary:
Majority_Fallac-the erroneous belief that the biggest segment of a market will be the most profitable one for a firm to enter, competition will usually be keenest in the biggest segment. See Market Segmentation.
Brand_Harvestin-decreasing marketing expenditure on a brand to zero, or to a minimal level, when sales and profits begin to decline, relying on its purchase by loyal customers to sustain it, brand harvesting (which often precedes total elimination of the brand) is usually undertaken to free up cash with which to pursue new market opportunities.
New_Product_Dup
the introduction by a company of a product that is known to the market but new to the company. See Innovation, Product Extension.
see also:
Flexible_Pricin
a pricing method in which the price charged for some consumer shopping goods and specialty goods and ...
another definition in the dictionary:
At_Home_TV_Shop-a form of non-store retailing in which products are shown on a television screen and presented enthusiastically by an announcer to stimulate impulse purchasing using credit card and telephone. See Non-Store Retailing.
Sales_Presentat-a salesperson's persuasive demonstration or display of a product to a prospective buyer in order to make a sale.
Odd_Even_Pricin
see Odd Pricing. ...
another definition in the dictionary:
Nichemanship-a term used to refer to the art of skilful selection of market segments in which a firm can compete effectively.
Fake_Interview-a job interview held when a company advertises a non-existent position in its firm hoping to attract personnel from competing firms, the aim of this unethical tactic is usually, to obtain competitive information.
Perception
the way in which an individual interprets stimuli received by the senses. ...
another definition in the dictionary:
Audience-the intended receivers of an advertiser's message.
Industrial_Dist-a marketing intermediary, roughly equivalent to a wholesaler in consumer markets, who purchases industrial products in bulk from manufacturers for resale to small industrial users.
Media_Evaluatio
the assessment of the effectiveness of a particular media vehicle. ...
another definition in the dictionary:
Closed_Territor-an exclusive territory assigned to a reseller by a manufacturer, the reseller is required to sell only to customers within the territory. Closed territories are generally illegal under the Trade Practices Act.
Mark_Up_Ratio-the difference between the buying price of an article and its selling price, normally expressed as a percentage of the selling price, that is, if a firm buys a product at $72 and sells it for $90, the mark-up is $18, and the mark-up ratio is 20 per cent, $18 being one-fifth of $90.
