another definition in the dictionary:
Depth_of_Produc-see Product Line Length.
Familiarity_Sca-a scaling device for measuring a target audience's awareness and knowledge of a company or its products. Responses are commonly recorded on a five-stage scale: 1. Never Heard of It, 2. Heard of It, 3. Know a Little, 4. Know a Fair Amount, 5. Know It Well. See Favorability Scale.
the introduction by a company of a product that is known to the market but new to the company. See Innovation, Product Extension.
Inept_Set
brands that a buyer is aware of when considering a purchase, thinks poorly of , but uses in some way ...
another definition in the dictionary:
Competition_Ori-a method of pricing in which a manufacturer's price is determined more by the price of a similar product sold by a powerful competitor than by considerations of consumer demand and cost of production. See Cost-Plus Pricing, Target Return Pricing, Value Pricing.
Deceptive_Prici-the pricing of goods and services in such a way as to cause a customer to be misled, an example of deceptive pricing is bait-and-switch pricing. See Bait-and-Switch Pricing.
Psychological_N
innate human feelings of deprivation related to an individual's mental well-being. See Needs, Physio ...
another definition in the dictionary:
Qangos-acronym for Quasi-autonomous Non-government Agencies.
Advantage-see Competitive Advantage.
Open_Bid
a system, common in the government market, of calling for bids from selected suppliers. ...
another definition in the dictionary:
Geocentric_Appr-an approach to global pricing in which affiliate or subsidiary companies supply information about local market conditions and the corporation then sets prices accordingly to maximise profits in each national market. See Adaptation Approach to Pricing. Extension Approach to Pricing.
Qangos-acronym for Quasi-autonomous Non-government Agencies.
Social_Risk
concern or uncertainty in the buyer's mind that the purchase of the product under consideration will ...
another definition in the dictionary:
Infomercial-a word coined to describe a particular type of commercial, for print, TV, radio, etc., in which a company promotes its own product while offering valuable information and advice on an important public issue. For example, Volvo may seek to increase awareness of its product and its safety positioning by producing an infomercial on road safety.
Marketing_Orien-one which subscribes to the philosophy that to survive and prosper it must satisfy the needs and wants of its target markets more effectively and efficiently than its competitors.
Market_Opportun
a newly identified market or product gap within a market which a company can exploit. ...
another definition in the dictionary:
Problem_Childre-see Question Marks.
Lexicographic_M-a model used in the study of consumer decision processes to evaluate alternatives, the idea that if two products are equal on the most important attribute, the consumer moves to the next most important, and, if still equal, to the next most important, etc. Thus, the purchase decision is made when one of the brands possesses more of an attribute, looked at in order of importance, than its rival. Other models of brand evaluation include the expectancy-value model, ideal brand model, conjunctive model, disjunctive model, lexigraphic model and determinance model.