another definition in the dictionary:
Brand_Licensing-the leasing of the use of a brand to another company.
Fake_Interview-a job interview held when a company advertises a non-existent position in its firm hoping to attract personnel from competing firms, the aim of this unethical tactic is usually, to obtain competitive information.
products which are ?newî in one or other of two - new to a company or new to a market, they include existing products which have been improved or revised, brand extensions, additions to existing line, repositioned products targeted at to new markets, and new-to-the-world products. See Innovation, New Product Development, New-To-The-World Products, Product Extension.
Central_Busines
the region of a city where retail and other businesses are concentrated, with a consequent high volu ...
another definition in the dictionary:
Brand_Extension-the use of a well-known brand name to launch a new product, of an unrelated category, into the market, also called Franchise Extension.
Channel_Levels-see Channel Length.
Compensation_Sy
schemes for remunerating salespeople for tasks performed, commonly used systems include straight sal ...
another definition in the dictionary:
Consequence_Pro-verbal tactics used by a salesperson to illustrate the disadvantages to a buyer of not making a particular purchase.
Purchasing_Perf-the establishment of criteria by which the performance of purchasing officers can be assessed and of incentive systems so that good purchasing can be rewarded.
Soft_Sell
a low-pressure selling situation, a selling situation in which the buyer has no feeling of being coe ...
another definition in the dictionary:
Standing_Room_O-a closing technique in which the salesperson tries to get a quick commitment to a purchase by telling the buyer that the demand for the product is heavy and that only a limited quantity is left. See Close.
Drop_In_Product-a product that is so nearly identical to that of a competitor that it can be 'dropped in' to the competitor's equipment or machinery without the need to alter settings and without affecting performance.
Reverse_Recipro
a practice in which a firm gives supply preference to another from which it buys. ...
another definition in the dictionary:
Price_Taker-any firm which is unable to influence the general level of commodity prices by altering the quantity of the product produced, a firm operating in a perfectly competitive market situation is, necessarily, a price-taker. Price-takers are sometimes also referred to as Quantity Adjusters as their chief decision is to adjust the amount they produce to a given price. See Perfect Competition.
Reach-the percentage of the target audience which will be exposed to at least one advertisement during the specified period of the campaign.
Scaled_Response
questions requiring respondents to a survey to rate a company, product, service, etc. on a scale pro ...
another definition in the dictionary:
Multimodal_Tran-some combination of rail, sea, road, air and pipeline services for the shipment of goods.
Competitive_Pos-an organisation's ranking in its industry by size and business strength, hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds.