another definition in the dictionary:
Open_Dating-an aspect of labelling in which certain products are required, either by law or under voluntary industry codes, to be marked with a 'use-by' date to indicate their expected shelf life, also called Date Stamping.
Decision_Making-choosing between alternative courses of action using cognitive processes - memory, thinking, evaluation, etc, also called Problem Solving.
New_Products
products which are ?newî in one or other of two - new to a company or new to a market, they include existing products which have been improved or revised, brand extensions, additions to existing line, repositioned products targeted at to new markets, and new-to-the-world products. See Innovation, New Product Development, New-To-The-World Products, Product Extension.
see also:
Sequential_Segm
the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, ...
another definition in the dictionary:
New_To_The_Worl-products which serve a purpose for which no product has previously existed. See New Products.
Commercialisati-the final stage of the new product development process in which the decision is made to put the new product into full scale production and to launch it. See New Product Development, Product Launch.
Culture
the basic beliefs and values cherished by a society as a whole and handed down from one generation t ...
another definition in the dictionary:
Prestige_Produc-items of superior quality, high status merchandise.
Repositioning-arranging for a product or brand to occupy some other clear and distinctive position in the market and in the minds of target consumers than that which it presently occupies, repositioning may be necessary or desirable if sales expectations are not being met, or to allow for the introduction to the market of a new product or brand, or similar. See Market Positioning.
Secondary_Data
information that is obtained from previously published materials, such as books, magazines, newspape ...
another definition in the dictionary:
Expense_Account-a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment of clients, and other items of expenditure considered necessary to make sales.
Price_Space-the price difference between items in a product line, having the right amount of price space is often critical as too little space may confuse buyers and too much space may leave gaps which can be exploited by competitors. See Product Line.
Premium_Pricing
see High-Price Strategy. ...
another definition in the dictionary:
PERT-acronym for Progam Evaluation and Review Technique, a quantitative technique used as a managerial tool in planning and controlling complex programs. Common use has been made of PERT, originally introduced for use in the aerospace industry, in the coordinating, timing and scheduling of the many activities in the new product development process.
Sender-the originator of the message in the communication process, also called the Source. See Communication Process.
Megamarketing
a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity ...
another definition in the dictionary:
Ego_Drive-the need of one individual to persuade another to a particular point of view and feel satisfaction in having done so.
Order_Filling_C-warehousing, transportation, order processing, billing and collection of payments.
