Marketing Dictionary

another definition in the dictionary:

Intangibles-see Services.

Advertising_Res-research done to test the effectiveness of advertising, this may include the pre-testing and post-evaluating of specific advertisements and campaigns. Communication-effect research attempts to measure whether the advertising communicates effectively, sales-effect research attempts to measure whether it produces the desired level of sales.

New_Task_Buying

an organisational buying situation in which the organisation has had no previous experience with the purchase of product of the kind required. See Buy Classes.



see also:

Performance_All
a discount or price reduction given to a wholesaler or retailer who promises to perform some additio ...

another definition in the dictionary:

Quality_Modific-any change made to the quality of a product.

Grade_Label-a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product offered for sale. See Label.

Brand_Leveragin
broadening a company's product range by introducing additional forms or types of products under a br ...

another definition in the dictionary:

Open_Ended_Ques-a question that allows the respondent the opportunity to express an opinion in his or her own words. See Closed-Ended Question.

Industrial_Dist-a marketing intermediary, roughly equivalent to a wholesaler in consumer markets, who purchases industrial products in bulk from manufacturers for resale to small industrial users.

Freight_Charges
transportation costs involved in shipping goods from producer to customer. ...

another definition in the dictionary:

Complete_Segmen-the division of a market into segments consisting of individual customers and tailoring a product and marketing program for each. See Custom Marketing, Customised Marketing Mix, Disaggregated Market.

Generics-see Generic Brand.

Functional_Disc
a price allowance given to a firm performing some part of the marketing function for other members o ...

another definition in the dictionary:

Audience-the intended receivers of an advertiser's message.

Financial_Lever-a measure of the extent to which a firm uses debt in its total capital structure, the higher the component of debt the more leveraged is the firm. Leverage is calculated by dividing total assets by equity.

Relative_Advant
the degree to which a new product is superior to an existing one, a major determinant of the rate of ...

another definition in the dictionary:

Cultural_Divers-the range of different value systems existing in a multicultural society.

Brand_Repositio-changing the appeal of a brand in order for it to attract new market segments, brand repositioning may or may not involve modifying the product.


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