another definition in the dictionary:
Satisficing-a planning philosophy implying a firm's intention to continue to carry on its present operations in much the same way as it has always done . See Adaptivising, Optimising.
Fishyback-a term used in the physical distribution of goods to refer to a system of transportation requiring the transfer of containers from truck to ship. See Birdyback, Piggyback.
New_Task_Buying
an organisational buying situation in which the organisation has had no previous experience with the purchase of product of the kind required. See Buy Classes.
see also:
Market_Entry_Ba
any circumstance or feature of a market which inhibits or deters a firm from entering it, the greate ...
another definition in the dictionary:
Price_Elastic_S-segments of the market which are more responsive to price changes than other segments of the market. See Price Elasticity.
Sales_Orientati-see Selling Concept.
Licensed_Charac
figures from fiction, television, movies, etc which are used, under license from their creators, in ...
another definition in the dictionary:
Brand_Advertisi-the featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
Buyer_Seller_Dy-the two-way flow of communication between buyer and seller.
Developmental_M
marketing acitivity intended to increase demand for a product that appears to meet an evident market ...
another definition in the dictionary:
DIY_Goods-goods produced for the 'do-it-yourself' market.
Account_Executi-see Account Manager.
Goodwill
the difference between the value of a business as a going concern and the sum of the value of its as ...
another definition in the dictionary:
Banded_Pack-a consumer sales promotion in which two related product items are banded together and sold at a special price. See Price Packs.
Product_Flankin-a competitive marketing strategy in which a company produces its brands in a variety of sizes and styles to gain shelf space and inhibit competitors.
Solo_Mailing
a database innovation in which a customised marketing piece is prepared to appeal to one individual' ...
another definition in the dictionary:
Informational_L-a label which carries information including use instructions, precaustions and warnings, etc. See Label.
Licensed_Charac-figures from fiction, television, movies, etc which are used, under license from their creators, in the marketing of consumer goods such as breakfast cereals, chocolate bars, ice creams and so on.
