another definition in the dictionary:
Intangibles-see Services.
Advertising_Res-research done to test the effectiveness of advertising, this may include the pre-testing and post-evaluating of specific advertisements and campaigns. Communication-effect research attempts to measure whether the advertising communicates effectively, sales-effect research attempts to measure whether it produces the desired level of sales.
an organisational buying situation in which the organisation has had no previous experience with the purchase of product of the kind required. See Buy Classes.
Performance_All
a discount or price reduction given to a wholesaler or retailer who promises to perform some additio ...
another definition in the dictionary:
Quality_Modific-any change made to the quality of a product.
Grade_Label-a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product offered for sale. See Label.
Brand_Leveragin
broadening a company's product range by introducing additional forms or types of products under a br ...
another definition in the dictionary:
Open_Ended_Ques-a question that allows the respondent the opportunity to express an opinion in his or her own words. See Closed-Ended Question.
Industrial_Dist-a marketing intermediary, roughly equivalent to a wholesaler in consumer markets, who purchases industrial products in bulk from manufacturers for resale to small industrial users.
Freight_Charges
transportation costs involved in shipping goods from producer to customer. ...
another definition in the dictionary:
Complete_Segmen-the division of a market into segments consisting of individual customers and tailoring a product and marketing program for each. See Custom Marketing, Customised Marketing Mix, Disaggregated Market.
Generics-see Generic Brand.
Functional_Disc
a price allowance given to a firm performing some part of the marketing function for other members o ...
another definition in the dictionary:
Audience-the intended receivers of an advertiser's message.
Financial_Lever-a measure of the extent to which a firm uses debt in its total capital structure, the higher the component of debt the more leveraged is the firm. Leverage is calculated by dividing total assets by equity.
Relative_Advant
the degree to which a new product is superior to an existing one, a major determinant of the rate of ...
another definition in the dictionary:
Cultural_Divers-the range of different value systems existing in a multicultural society.
Brand_Repositio-changing the appeal of a brand in order for it to attract new market segments, brand repositioning may or may not involve modifying the product.