another definition in the dictionary:
Complex_Decisio-in consumer behaviour, buying which is associated with the purchasing of high-involvement products which are important to the consumer and therefore require considerable thought and effort. Also referred to as Extensive Problem Solving. See High-Involvement Products.
Reciprocity-a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells. See Reverse Reciprocity.
products which serve a purpose for which no product has previously existed. See New Products.
Off_Invoice_All
a reduction in price allowed to a retailer in return for purchasing specific quantities of goods wit ...
another definition in the dictionary:
EFTPOS-abbrev. Electronic Funds Transfer at Point of Sale.
Divisional_Sale-a sales manager with responsibility for the sales activities of one of the operating divisions of a company.
Planned_Economy
,also called Controlled Allocation System, Command System, see also Free Market System, Capitalist S ...
another definition in the dictionary:
Account_Executi-see Account Manager.
Speciality_Merc-a wholesaler that specialises in one product line (or a few product lines) but carries the line or lines in considerable depth.
Marketing_Ethic
the standards or moral principles governing the marketing profession. ...
another definition in the dictionary:
Contactual_Refe-a group with which an individual has contact and which influences the individual's purchase decisions. See Aspirational Group, Dissociative Reference Group, Membership Group, Reference Groups.
New_Task_Buying-an organisational buying situation in which the organisation has had no previous experience with the purchase of product of the kind required. See Buy Classes.
Coupon
a popular form of sales promotion, distributed on the package of the product, by direct mail, or in ...
another definition in the dictionary:
Marketing_Resea-a marketing control measure used to determine whether the amount spent on marketing research in a given period was excessive in relation to its sales, total marketing research expenditure is expressed as a percentage of total sales revenue.
Probabilistic_M-a statistical tool in which the probability that an event will occur again is estimated using historical data, for example, in sales forecasting past purchasing behaviour is used to estimate the degree of probability with which consumers will purchase the same item again.
Agricultural_Su
a product that is manufactured from farm produce but which is a substitute for a more traditional fa ...
another definition in the dictionary:
Objective_and_T-a budgeting method in which the amount to be spent on sales promotion, advertising, personal selling, etc is determined by the desired result of the activity and the nature of the tasks necessary to achieve it.
Sales_Volume-the total revenue produced or the total number of units of a product sold in a given period.