another definition in the dictionary:
Accessory_Equip-goods and materials purchased by organisations for use in production, administrative, clerical or marketing activities, but not directly in the manufacture of finished products.
Reseller_Market-the market consisting of wholesalers and retailers who buy products for resale purposes.
see Market Niche
Pre_Testing
the testing of a questionnaire, advertisement, etc on respondents selected from the target market be ...
another definition in the dictionary:
Service_Insepar-see Inseparability.
Catalogue_Retai-retailers who mail catalogues to their customers and maintain showrooms where samples of the products for sale are displayed, orders are filled from back-room warehouses. Also called Mail Order House.
Direct_Accounts
large accounts serviced by head office personnel or company executives rather than by salespeople in ...
another definition in the dictionary:
Integrative_Gro-a strategy for growth in which a firm acquires some other element of the chain of distribution of which it is a member. See Backward Integration, Forward Integration, Horizontal Integration.
Smart_Card-an ultra-thin card, similar to a bankcard or credit card, containing computer chips capable of receiving, storing and transmitting significant amounts of data with marketing applications.
Macrosegmentati
the division of a market into broadly defined groups, each with its particular needs and wants, prio ...
another definition in the dictionary:
Alternative_Adv-advertising which uses media other than the traditional media, examples of alternative advertising include advertising signs on parking meters and supermarket shopping trolleys, in-store video screens, etc.
Price_Objection-an objection raised by a prospective buyer on the grounds of price, credit terms, discounts, allowances, freight charges, etc. related to the cost of a product offered by a salesperson.
Marketing_Orien
one which subscribes to the philosophy that to survive and prosper it must satisfy the needs and wan ...
another definition in the dictionary:
Corporate_Cultu-the particular strategies, style, systems, environment and shared values within an organisation which contribute to its individuality.
Private_Brand-a brand owned by a wholesaler or retailer, also called a private label. See Manufacturer's Brand.
Determinance_Mo
a model used in the study of consumer decision processes to evaluate alternative brands. The idea th ...
another definition in the dictionary:
Form_Utility-the value given to a product by virtue of the fact that the materials and components which comprise it have been combined to make the finished product. See Utility.
Situation_Analy-the process of gathering information on the internal and external environments to assess the firm's current strengths, weaknesses, opportunities and threats and to guide its goals and objectives. See SWOT Analysis.