another definition in the dictionary:
Differentiated_-the division of a heterogeneous market into relatively homogeneous segments so that the needs and wants of the different segments may be served more effectively, a segmented approach to marketing.
Product_Variant-see Product Item.
Niche
see Market Niche
see also:
Price_Elasticit
buyers' sensitivity to price, measured by the percentage change in quantity demanded that results fr ...
another definition in the dictionary:
Battle_of_the_B-a term used in reference to the often intense competition between manufacturers' brands, wholesalers' brands and retailers' brands. See Distributor's Brand, Manufacturer's Brand.
Source_Attracti-in personal selling, the likeability or personableness of the salesperson.
Promotional_Sto
merchandise offered at a reduced price to a reseller for some special promotion or festive occasion, ...
another definition in the dictionary:
Flanking_Defenc-a competitive marketing strategy in which the market leader attempts to identify and strengthen its own weak points, commonly geographic areas or market segments in which it is under-performing, before a smaller rival can mount an attack against it.
On_the_Job_Trai-sales training given in the field rather than in a formal classroom setting. See Curbside Sales Training, Formal Training.
Geographical_Pr
a pricing method in which customers bear the freight costs from the producer's location to their own ...
another definition in the dictionary:
POSSLQ-abbrev. Persons of Opposite Sex Sharing Living Quarters, sometimes written as POSLSQ - Persons of Opposite Sex Living in Same Quarters.
Brand_Mark-the part of a brand which can be seen but not spoken, the logo, symbol or design that forms part of the brand. See Brand Name.
Geographic_Segm
the division of a total, heterogeneous market into relatively homogeneous groups on the basis of are ...
another definition in the dictionary:
Media_Mix-the combination of media types used to carry the advertiser's message.
Mummy_Dust-a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to their products to enhance them, but for which no scientific basis can be found, also referred to as Whiffle Dust.
Corporate_Logo
a mark, design, symbol, etc. used to identify, and reflect an appropriate image of a company or orga ...
another definition in the dictionary:
Product_Depth_(-see Product Line Length.
Channel_Length-the number of levels of marketing intermediaries used in the channel of distribution. See Direct Marketing Channel, One Level Channel, Two Level Channel, Zero Level Channel.
