another definition in the dictionary:
Features_and_Be-a selling style in which a salesperson is careful to relate each feature of the product being presented to a particular benefit which the feature will deliver to the buyer.
Cluster_Analysi-a multivariate statistical technique used to identify entities with similar characteristics from those without them.
a term used to refer to the art of skilful selection of market segments in which a firm can compete effectively.
Organisational_
the study of the motives and actions of, and the influences upon, organisations while engaged in pur ...
another definition in the dictionary:
Response_Bias-the inclination of respondents in a marketing research survey to give the answer that they believe the interviewer wants to hear.
Point_of_Purcha-a form of promotion used to support personal selling and advertising, displays, consisting of packages, signs, display cartons and so on (more common in the marketing of consumer goods) are used to provide additional product information and to impel on-the-spot buying.
Scanner_Systems
electronic equipment which allows product bar codes to be read, the information recorded by the scan ...
another definition in the dictionary:
Affordable_Meth-see All-We-Can-Afford Method.
Adoption_Proces-the series of stages, including awareness, interest, evaluation, trial and rejection or adoption, which consumers go through in their decision-making process, also called the Adoption Sequence.
Role_Playing
an exercise commonly used in sales training in which one person acts the part of a salesperson and a ...
another definition in the dictionary:
Brand_Extension-the use of a well-known brand name to launch a new product, of an unrelated category, into the market, also called Franchise Extension.
Envelopes_and_S-a rough method of calculating the size of the market for a given product, based on the known size of an overseas market.
Merchandising_C
see Multi-Channel Marketing System. ...
another definition in the dictionary:
Reactive_Market-evaluation and control systems in which management finds that marketing performance is not satisfactory and takes corrective action, after-the-fact and steering control are reactive systems. See Proactive Marketing Control Systems, Adaptive Control System, After-the-Fact Control System, Steering Control System.
Service_Managem-the equivalent of a product management system for service organisations.
Awareness_Set
the brands of which a consumer is aware, normally, the awareness set will be less than the total set ...
another definition in the dictionary:
Extrinsic_Rewar-rewards for doing a job which are external to the individual, such as wages, bonuses, incentives, fringe benefits, job promotions, and so on. See Intrinsic Rewards.
Sales_Leads-telephone inquiries, letters, responses to advertising or direct mail, etc that direct a salesperson to a prospective customer.