another definition in the dictionary:
Caveat_Emptor-a Latin term meaning 'let the buyer beware'. The term implies that it is the customer's responsibility rather than the seller's to ensure that the goods or services offered for sale are able to deliver the desired satisfactions. Caveat Emptor is totally contrary to the marketing concept. See Caveat Vendor.
Discount-a reduction off the list price offered by a producer to a buyer, five types of discounts are common: trade, quantity, cash, seasonal and allowances. See Allowances, Cash Discount, Quantity Discount, Seasonal Discount, Trade Discount.
Nichemanship
a term used to refer to the art of skilful selection of market segments in which a firm can compete effectively.
see also:
Approach
the stage in the selling process in which a salesperson contacts a potential customer to make an app ...
another definition in the dictionary:
Pure_Competitio-a marketing situation in which there are a large number of sellers of a product which cannot be differentiated and, thus, no one firm has a significant influence on price. Other prevailing conditions are ease of entry of new firms into the market and perfect market information. Also referred to as Perfect Competition and Atomistic Competition. See Monopolistic Competition.
Loading_Objecti-one of a three possible aims or objectives (with loyalty objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to buy a greater quantity of the product than they would otherwise have done. See Loyalty Objective, Trial Objective.
Product_Concept
see Product Orientation. ...
another definition in the dictionary:
Class_Rate-the standard charge for the shipment of goods by a carrier.
Advocacy_Advert-a paid, overtly-sponsored communication or message which presents information or a point of view on a controversial public issue, idea or cause. See Advertorial Advertising.
Selective_Bindi
the customising of magazines and similar print media for specific groups of subscribers and advertis ...
another definition in the dictionary:
Horizontal_Co_O-shared advertising by two or more members at the same level of a distribution channel, each paying part of the total cost.
Hierarchy_of_Ef-various illustrations of the notion that marketing promotion induces consumers to move in steps from one mental state to the next before eventually deciding to purchase a particular product, in the AIDA model the steps, in ascending order, are awareness, interest, desire and action, while in Lavidge and Steiner's expanded model (1962) they are ignorance, awareness, knowledge, liking, preference, conviction and purchase.
Advertising_to_
a marketing control measure used to determine whether the amount spent on advertising in a given per ...
another definition in the dictionary:
Call_Report-a written record of sales calls made by a representative for submission to a supervisor. See Call.
Budgeting-the process of financial planning of income and expenditure for the firm's various activities - marketing, promotion, advertising, personal selling, etc.
Product_Positio
see Market Positioning. ...
another definition in the dictionary:
Diversification-a growth strategy in which an organisation takes on new products and new markets at the same time. See Growth Strategies, Concentric Diversification, Conglomerate Diversification, Horizontal Diversification.
Multiple_Unit_P-offering a lower price per unit for the purchase of two or more products of the same type when bought together than when units are bought singly.
