another definition in the dictionary:
Adoption_Sequen-see Adoption Process.
Institutional_A-advertising intended to promote a company or organisation rather than its products, also called Corporate Advertising.
No_Name_Brand
see Generic brand
see also:
Complementary_P
the pricing of one product at the optimum level, regardless of cost or profit considerations, so tha ...
another definition in the dictionary:
Sales_Report-a salesperson's detailed record of sales calls and results for a given period, typically, a sales report will include information such as the sales volume per product or product line, the number of existing and new accounts called upon, and the expenses incurred in making the calls. See Call Report.
Greying_of_Aust-a term used to describe the ageing of the population, the median age of the Australian population has been rising steadily since 1960 because of a declining birth-rate and increased longevity.
Global_Brands
brands sold to world markets with essentially the same promotion. ...
another definition in the dictionary:
Need_Directed_C-one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) identified in the Stanford Research Instituteís survey of American lifestyles. Need-directed consumers, representing about ten per cent of consumers in the U.S., are motivated by need rather than by choice. See Inner-directed consumers, Outer-directed consumers.
Differential_Ad-the element or factor in a firm's product or strategy which makes it superior to that of a competitor.
Sales_Aptitude_
tests used to determine the suitability of applicants for positions in the sales force. ...
another definition in the dictionary:
Endless_Chain_M-a prospecting method in which a salesperson asks each customer called upon to suggest the names of other likely purchasers of the same product. See Prospecting.
Selective_Perce-see Selective Exposure.
Exclusive_Sales
a region in which a distributor has been given sole rights to a manufacturer's product. ...
another definition in the dictionary:
Sales_Planning-the assessment of the current situation in a sales region, the setting of objectives, the formulation of strategies and tactics, and the establishment of control and evaluation procedures.
Market_Share_Pr-marketing decisions and actions taken by a firm to protect its current market share from competitors.
Personality_Seg
the division of a heterogeneous market into homogeneous groups on the basis of personality character ...
another definition in the dictionary:
Quota_Sample-a nonprobability sample, chosen without regard to location, representativeness, etc. from individuals who meet certain specified criteria.
Advertising_Res-research done to test the effectiveness of advertising, this may include the pre-testing and post-evaluating of specific advertisements and campaigns. Communication-effect research attempts to measure whether the advertising communicates effectively, sales-effect research attempts to measure whether it produces the desired level of sales.
