another definition in the dictionary:
Carload_Freight-a special rate offered to companies by railways to encourage them to ship in carload (c.l.) rather than less-than-carload (l.c.l.) quantities.
Recall-see Product Recall.
see Generic brand
Product_Line_Re
reducing the width of a product mix by decreasing the diversity of items offered across product cate ...
another definition in the dictionary:
Demographic_Cha-variables within a nation's population, such as age, gender, income level, marital status, ethnic origin and education level.
Informational_I-one of three types of influence (with comparative influence and normative influence) exerted on consumers by reference groups, informational influence occurs when the group is the source of information about products and brands. See Reference Groups, Comparative Influence, Normative Influence.
Benefit_in_Rese
see Incentive Close. ...
another definition in the dictionary:
Concentrated_Se-one of four possible segmentation strategies (with market segment expansion strategy, product line expansion strategy and differentiated segmentation strategy), in a concentrated segmentation strategy a firm targets one product to one segment of the market. See Segmentation Strategies, Market Segment Expansion Strategy, Product Line Expansion Strategy, Differentiated Segmentation.
Ego_Drive-the need of one individual to persuade another to a particular point of view and feel satisfaction in having done so.
Cumulative_Quan
a price reduction offered to a purchaser in which the amount of the discount increases over time wit ...
another definition in the dictionary:
Marketing_Orien-see Marketing Concept.
Audience_Qualit-a measure of the kind and quality of the target consumers likely to be exposed to the advertisement.
Market_Nicher
a company whose products serve segments too small to be of interest to firms with larger shares of t ...
another definition in the dictionary:
Current_Ratio-the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expressed as a percentage of current liabilities. See Acid-Test Ratio, Quick Ratio.
Purchase_Intent-the likelihood that a consumer will buy a particular product resulting from the interaction of his or her need for it, attitude towards it and perceptions of it and of the company which produces it.
Demarketing
marketing aimed at limiting growth, pracised, for example, by governments to conserve natural resour ...
another definition in the dictionary:
Product_Attribu-distinctive tangible and intangible features of a product that give it its value to a user.
Logistical_Func-one of the three kinds of functions (with transactional functions and facilitating functions) performed by intermediaries in a marketing channel, logistical functions include the assembling of a variety of products, storing them, sorting them into appropriate categories and sizes, and arranging them on retail shelves. See Facilitating Functions, Transactional Functions.