Marketing Dictionary

another definition in the dictionary:

Assembly_Market-see Assemblers.

Gatekeepers-people within organisations who can control the flow of information to members of the buying centre. See Buying Centre.

No_Need_Objecti

an objection raised by a prospective buyer on the ground that the product offered by a salesperson is not needed.



see also:

Market_Share
a company's sales expressed as a percentage of the sales for the total industry. ...

another definition in the dictionary:

Explanatory_Var-see Experimental Variables.

Marketing_Budge-the amount allocated for expenditure on marketing activities in a specified period.

Contractual_Sal
salespeople who are not full or part-time paid representatives of a company but who sell for it on a ...

another definition in the dictionary:

Closed_Territor-an exclusive territory assigned to a reseller by a manufacturer, the reseller is required to sell only to customers within the territory. Closed territories are generally illegal under the Trade Practices Act.

By_Product_Pric-a pricing method used in situations where a saleable by-product results in the manufacturing process. If the by-product has little value, and is costly to dispose of, it will probably not affect the pricing of the main product, if, on the other hand, the by-product has significant value, the manufacturer may derive a competitive advantage by charging a lower price for its main product.

Channel_Levels
see Channel Length. ...

another definition in the dictionary:

Customer_Orient-a management philosophy or state-of-mind in which it is recognised that the effective and efficient satisfaction of customer needs and wants provides the surest means of achieving the organisation's own goals.

Distributor_s_B-a brand owned or controlled by an organisation, the primary economic commitment of which is to distribution rather than production, also called a private brand or a house brand. See Manufacturer's Brand.

Oligopoly
a market situation in which there are only a few sellers, in an oligoplistic situation the marketing ...

another definition in the dictionary:

Psychographic_S-the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called 'State-of-Mind' Segmentation.

Direct_Marketin-a distribution channel in which no intermediaries are used, a manufacturer sells direct to an end-user, also called a Zero Level Channel. See Channel Length.

Polyopoly
a market situation in which there are no large sellers but many small ones. ...

another definition in the dictionary:

Assumptive_Clos-a closing technique in which a salesperson simply assumes that the purchaser has agreed to buy the product, and proceeds to write up the order, wrap the merchandise, etc. See Close.

Generic_Product-unbranded products identified only by product category.


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