another definition in the dictionary:
Marketing_Analy-see Marketing Audit.
Loyalty_Objecti-one of three possible aims or objectives (with loading objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to stay loyal to a particular brand. See Loading Objective, Trial Objective.
any influence external to the sender or receiver which distorts the message in the communication process. See Communication Process.
Product_Flankin
a competitive marketing strategy in which a company produces its brands in a variety of sizes and st ...
another definition in the dictionary:
Sales_Administr-a marketing control measure used to determine whether the amount spent on sales administration in a given period was excessive, total expenditure on sales administration is expressed as a percentage of total sales revenue for the same period.
High_Touch_Serv-customer service that is characterised by a high level of personal contact with customers, as opposed to 'low-touch' customer service which is provided by vending machines, self-service counters, etc. See Low-Touch Service.
Market_Atomisat
see Complete Segmentation, Custom Marketing. ...
another definition in the dictionary:
On_Pack_Premium-a common form of consumer sales promotion in which a gift is banded to the package of another product to encourage its purchase. See Premiums, In-Pack Premium, Near-Pack Premium, With-Pack Premium.
Mail_Order_Whol-wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve profitably in the normal way.
Quota
any restriction imposed by law on the quantity of a product which can be produced or imported, a for ...
another definition in the dictionary:
Budgeting_Model-see Computer Modelling.
Functional_Midd-see Functional Wholesalers.
Account_Objecti
the specific aims and sales goals to be achieved within a specified period by a salesperson for an a ...
another definition in the dictionary:
CALLPLAN-an interactive computer program for determining the optimal number of calls to be made on each of a salesperson's accounts. See Call.
Social_Marketin-the design, implementation and control of marketing activity intended to promote social causes or ideas within a target group in a society, a form of non-profit marketing.
Brand_Insistenc
the stage of brand loyalty where the buyer will accept no alternative and will search extensively fo ...
another definition in the dictionary:
Installations-a classification of industrial goods which includes land, buildings and major equipment.
Environmental_M-see Megamarketing.