another definition in the dictionary:
Pyramid_Selling-a selling system, now illegal in Australia, in which members of a sales organisation derive their earnings by selling to newly introduced members of the distribution network (who pay a fee to enter) rather than to end-users.
Maintenance_Sel-generating sales volume from existing customers.
Non_Business_Ma
see Non-Profit Marketing
see also:
Horizontal_Co_O
shared advertising by two or more members at the same level of a distribution channel, each paying p ...
another definition in the dictionary:
Sink_or_Swim_Sa-the practice of throwing new sales recruits straight into the field without formal training so that they have to learn fast or risk losing their jobs. See Sales Training.
Dramatisation_o-the vitality given to a presentation or demonstration of a product by a salesperson to a buyer, presentations can be dramatised by using audiovisual aids, involving the buyer in the operation of the product, etc.
Multiple_Nichin
a strategy adopted by a company operating simultaneously in more than one market niche. See Market N ...
another definition in the dictionary:
Corporate_Logo-a mark, design, symbol, etc. used to identify, and reflect an appropriate image of a company or organisation, a form of institutional reminder advertising.
Corporate_Famil-see Family Brand.
Celebrity_Endor
see Celebrity Testimonials. ...
another definition in the dictionary:
R_and_D-abbrev. Research and Development.
Adaptivising-a planning philosophy implying a firm's intention to continue to maintain, and expand, its present operations, to do better things in the future than have been done in the past. See Optimising, Satisficing.
Guarantee
a written assurance by the manufacturer that a product will be replaced or repaired to the customer' ...
another definition in the dictionary:
Family_Life_Cyc-a series of stages through which the typical family passes, including bachelor stage, young marrieds, full nest, empty nest and sole survivor.
New_Task_Buying-an organisational buying situation in which the organisation has had no previous experience with the purchase of product of the kind required. See Buy Classes.
Disjunctive_Mod
a model used in the study of consumer decision processes to evaluate alternative brands, the idea th ...
another definition in the dictionary:
Buying_Allowanc-a trade sales promotion in which buyers are offered a price reduction for each carton, case, etc. purchased during the period of the promotion. See Allowances.
Maturity_Stage_-the third stage (after introduction and growth) in the life of a typical product, in maturity, the product is well-known, has some loyal customers and strong competition. See Product Life Cycle, Introductory Stage, Growth Stage, Decline Stage.
