Marketing Dictionary

another definition in the dictionary:

Fashion-a product that is popular at the moment, fashions tend to follow recurring life cycles. See Fad.

Conjunctive_Mod-the idea that consumers establish minimum attribute levels which acceptable brands must possess, when about to make a purchase, they will consider only those brands that exhibit a conjunction of all the minimum requirements. Other models of brand evaluation include the expectancy-value model, ideal brand model, disjunctive model, lexicographic model and determinance model.

Non_Business_Ma

see Non-Profit Marketing



see also:

Descriptive_Lab
a label on a product which announces the size, net weight, ingredients, composition, nutritional val ...

another definition in the dictionary:

Creative_Sellin-an approach to selling in which salespeople aggressively seek out customers and use well-planned strategies to secure orders.

Foreground_Radi-a term used in reference to pre-recorded or live radio programs featuring music and commercial announcements broadcast direct to stores where the advertised merchandise is available.

Laggards
those in a community who are slowest to adopt a new product. See Diffusion of Innovation, Early Adop ...

another definition in the dictionary:

Organisational_-the study of the motives and actions of, and the influences upon, organisations while engaged in purchasing goods and services.

Opinion_Leader-an individual who actively provides opinions about products to others or from whom views, opinions and advice is sought. See Key Influence People.

Import_Quota
a government-imposed limit on the number, quantity or value of a product to be imported, usually to ...

another definition in the dictionary:

Normative_Influ-the influence exerted on an individual by a reference group to conform to its norms.

Recognition_Tes-a means of evaluating the effectiveness of a firm's recent advertising, respondents are shown an advertisement, asked if they have seen it before, and, if so, are quizzed on its contents.

Optimising
an approach to planning in which a firm expresses its intention to do things better (as opposed to ' ...

another definition in the dictionary:

Multiple_Segmen-targeting a number of distinct segments in the same market and developing a separate marketing mix for each.

Assemblers-wholesaling firms specialising in the buying of small quantities of farm produce to resell to other firms in bulk, also referred to as the Assembly Market.

Personal_Income
the wages, salary, etc. earned by an individual. ...

another definition in the dictionary:

Sensory_Retaili-a recent trend in retailing in which the retailer attempts to position the store and attract customers by making a visit to it an exciting visual, auditory, etc. experience. See Atmospherics.

Selling_Formula-various formulae used by salespeople to guide their presentations to buyers. See AIDA, Formula Selling.


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