another definition in the dictionary:
Poster-an outdoor advertising medium, a billboard.
Closing_Signals-see Buying Signals.
Non_Cumulative_
a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount.
see also:
Industrial_Buye
individuals who purchase goods and services on behalf of the organisations by which they are employe ...
another definition in the dictionary:
Brand_Developme-a ratio of brand consumption intensity to population intensity by country, state, city, region, etc.
Flanking_Attack-a competitive marketing strategy in which one company attacks another in a weak spot, commonly by paying maximum attention to either a geographic region or a market segment in which the rival is under-performing.
Question_Marks
a classification of products or strategic business units used in the Boston Consulting Group Product ...
another definition in the dictionary:
Monadic_Rating-a method for measuring consumer preferences in which potential purchasers are asked to rate their liking for each of a certain number of products on a scale, that is, on a seven point scale Product A may be rated as 6, Product B as 4, and Product C as 1. The method allows researchers not only to derive the individual's preference order, but also to know the qualitative levels of their preferences and the approximate distance between their preferences.
Market_Speciali-see Market Nicher.
Public_Policy_E
that part of a firm's external environment which consists of controversial issues or matters of conc ...
another definition in the dictionary:
Seasonal_Discou-a reduced price to encourage the purchase of a particular product in the off-season, perhaps better thought of as an 'out-of-season' discount. See Discount.
Account_Executi-see Account Manager.
Memorised_Prese
rote-learned presentations of their products to buyers by salespeople, also called Canned Presentati ...
another definition in the dictionary:
Response_Elasti-a measure of the degree to which individuals or groups respond to a marketing program.
R_and_D-abbrev. Research and Development.
Geocentrism
the view that the whole world is one single market. ...
another definition in the dictionary:
Franchise_Exten-see Brand Extension.
Pareto_s_Princi-the idea or notion in business, commonly known as 'the 80:20 rule', which says that eighty per cent of the revenue comes from twenty per cent of the products, that eighty per cent of the sales volume is derived from twenty per cent of the customer accounts, etc, named after Vilfredo Pareto, the nineteenth century economist and sociologist.
