Marketing Dictionary

another definition in the dictionary:

Local_Buy-the buying of media (print, newspapers, television, radio and outdoor advertising) serving a local region only.

Sales_Literatur-printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids.

Non_Family_Hous

singles and non-related individuals living together, the increase in the number of non-family households is an important feature if the changing Australian demography in recent years.



see also:

Image_Persisten
the idea that images may persist long after an organisation has changed, for example, one government ...

another definition in the dictionary:

Marketing_Datab-data brought into an organisation through marketing research projects or a marketing information system and used as an aid to decision making. See Database Marketing.

Problem_Solving-an approach to selling in which the salesperson works with the buyer to evaluate alternative solutions to a problem and to select the best, a consultative approach intended to build long-term relationships with clients. Also called Depth Selling.

Incentive
an inducement to buy, incentives include special price deals, premiums, contests, etc. ...

another definition in the dictionary:

ror-a measure of the extent to which the chosen sample in a marketing research study can be expected to represent the total population on the characteristics being studied.

Growth_Rate-see Market Growth Rate.

Multimodal_Tran
some combination of rail, sea, road, air and pipeline services for the shipment of goods. ...

another definition in the dictionary:

Media_Evaluatio-the assessment of the effectiveness of a particular media vehicle.

New_Products-products which are ?newî in one or other of two - new to a company or new to a market, they include existing products which have been improved or revised, brand extensions, additions to existing line, repositioned products targeted at to new markets, and new-to-the-world products. See Innovation, New Product Development, New-To-The-World Products, Product Extension.

Image_Utility
the value given to a product by virtue of the fact that it brings satisfaction to the user in creati ...

another definition in the dictionary:

Learning_Proces-the way in which an individual's behaviour changes as a result of previous experiences, the process consists of four basic components - a stimulus or cue which creates a drive, the drive which motivates the individual to make a response, the response or action undertaken by the individual, and reinforcement by means of reward or punishment which determines whether the individual will act in that way again.

Database-eting.

Formal_Training
training given in a classroom setting as opposed to that given in the field. See Curbside Sales Trai ...

another definition in the dictionary:

Delivered_Prici-a pricing method in which the final price to the buyer is adjusted to include transportation costs, the seller takes responsibility for arranging delivery but adds the cost to the quoted price. Four widely used methods of delivered pricing are single-zone pricing, multiple-zone pricing, base-point pricing and freight-absorption pricing. See Base-Point Pricing, Freight-Absorption Pricing, Multiple-Zone Pricing, Single-Zone Pricing.

Push_Pull_Strat-promotion of a good or service both to end-users and members of the marketing channel to facilitate its flow from producer to final consumer. See Pull Strategy, Push Strategy.


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