Marketing Dictionary

another definition in the dictionary:

Market_Research-the systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.

Adaptive_Sellin-a technique in selling which calls for the salesperson to adapt his or her social style to that of the buyer in order to maximise effectiveness. See Social Style.

Non_Manipulativ

methods used in selling where a salesperson, rather than trying to force an unwanted product on a customer by high-pressure means, works with the customer to identify a genuine need and to provide a satisfying solution. See Manipulative Selling Techniques.



see also:

Reach
the percentage of the target audience which will be exposed to at least one advertisement during the ...

another definition in the dictionary:

Quantity_Adjust-see Price-Taker.

Direct_Competit-a product or brand which competes in the same product category. See Indirect Competition.

Advantage_Matri
see Boston Consulting Group Advantage Matrix. ...

another definition in the dictionary:

Date_Stamping-See Open Dating.

Greying_of_Aust-a term used to describe the ageing of the population, the median age of the Australian population has been rising steadily since 1960 because of a declining birth-rate and increased longevity.

Multiple_Market
more than one distribution channel serving either a single market or different target markets. See M ...

another definition in the dictionary:

Feature_Modific-a change made to any feature of a product in order to make it safer, more useful or more valuable to a purchaser, also called Functional Modification.

Product_Line_Mo-a strategy in which items in a product line are modified to suit modern styling and tastes and re-launched. See Product Line.

Fighting_Brand
a low-priced manufacturer's brand sold with minimal advertising and promotional expenditure, the bra ...

another definition in the dictionary:

Death_of_Salesm-a play by the U.S. playwright, Arthur Miller, set in the 1930s, the era of the 'selling concept', the play and its central character, Willy Loman, a salesman, are often referred to in sales training material.

Psychological_P-pricing intended to influence the customers' perception of the actual price of a product, two common forms of psychological pricing are odd pricing and prestige pricing. See Odd Pricing, Prestige Pricing.


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