another definition in the dictionary:
Service-an intangible product, any product offering that is essentially intangible.
a sub-category of consumer non-durables, for example, petrol is a non-packaged consumer non-durable good. See Consumer Non-Durables, Packaged Goods.
Drip_Advertisin
limited expenditure on advertising over a relatively long period of time. See Burst Advertising Expe ...
another definition in the dictionary:
Breadth_of_Prod-see Width of Product Line.
Parasitic_Adver-advertising by one group which has an adverse effect upon another group. For example, the advertising of lamb may reduce sales of beef, the advertising of apples may reduce sales of pears.
Express_Warrant
a manufacturer's guarantee, stated in written or spoken words, that the product offered for sale wil ...
another definition in the dictionary:
Generics-see Generic Brand.
Package-the wrapping, packet, carton, bottle, box, etc, used for containment, protection or promotion of a product. See Packaging.
Semantic_Differ
a rating scale technique using pairs of words of opposite meaning. ...
another definition in the dictionary:
Mark_Down-if a firm reduces an item to sell it at below its original retail price, the difference between the original price and the reduced price is called the mark-down.
Service_Variabi-see Variability.
Served_Market
that part of the total market which a company decides to target, also called the Target Market. ...
another definition in the dictionary:
Product_Warrant-see Warranty, Express Warranty, Implied Warranty.
Inventory_Manag-activities involved in maintaining the appropriate level of stock in a warehouse.