another definition in the dictionary:
Bias-see Interviewer Bias.
Latent_Demand-demand for a product which can satisfy a want which is unable to be satisfied by any existing product.
Non_Price_Compe
competition in which an element other than price (eg: prestige, convenience, taste etc) is the major means of differentiating the product of one company from that of a rival. See Competitors, Price Competition.
see also:
Federation_of_A
an association of Australian commercial television stations responsible for the control of televisio ...
another definition in the dictionary:
In_Magazine_Rec-to test the effectiveness of advertising, individuals selected from the target market are asked to look through a magazine and then to recall advertisements they have seen. See Recognition Tests.
Service_Variabi-see Variability.
Organisational_
the study of the motives and actions of, and the influences upon, organisations while engaged in pur ...
another definition in the dictionary:
Puffing-the legitimate practice of making obviously exaggerated claims in advertising, eg. 'cleaner than clean'.
Forecasting-predicting future variables, such as the level of sales in a given period, the environmental factors that will influence the firm's performance, etc.
Sales_Quota
a sales assignment, goal or target set for a salesperson in a given accounting period, commonly used ...
another definition in the dictionary:
Frequency-the number of times the target consumer will be exposed to the message during the specified period of the campaign.
Advertising_Res-research done to test the effectiveness of advertising, this may include the pre-testing and post-evaluating of specific advertisements and campaigns. Communication-effect research attempts to measure whether the advertising communicates effectively, sales-effect research attempts to measure whether it produces the desired level of sales.
Casual_Product_
broad classifications of products used to describe markets in everyday terms, eg. the pet food marke ...
another definition in the dictionary:
Manufacturers_R-see Manufacturers' Agent.
National_Sales_-a sales manager with responsibility for the nation-wide operations of a sale division.
Price_Cycle
the regular, periodic fluctuation in the price of a product, especially of an agricultural product, ...
another definition in the dictionary:
Cannibalisation-the loss of sales of an existing product to a new offering in the product line. See Planned Cannibalisation, Unplanned Cannibalisation.
Profit_Maximisa-see Current Profit Maximisation.
