another definition in the dictionary:
Single_Line_Sto-a retail store selling a wide assortment of goods in a basic line, such as women's clothing, hardware, cosmetics.
Multibrand_Stra-the use of more than one brand within a product category in order to counteract brand switching and to increase shelf space opportunities.
Non_Profit_Mark
marketing activity undertaken by a firm whose primary objective is one other than profit, sometimes called Non-Business Marketing.
see also:
Sliding_Down_th
a pricing method in which the initial price is set at the highest possible level and then gradually ...
another definition in the dictionary:
Protectionism-Trade policies of governments aimed at protecting domestic industries by limiting the volume of imports.
Defensive_Adver-advertising intended to combat the effects of a competitor's promotion.
Pre_Testing
the testing of a questionnaire, advertisement, etc on respondents selected from the target market be ...
another definition in the dictionary:
Market_Penetrat-a growth strategy in which a company concentrates its efforts on its target market in order to attract a higher percentage of users of its product.
Amiable_(Social-one of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Amiables are characterised by high responsiveness and low assertiveness. See Analytical, Driver, Expressive, Assertiveness, Responsiveness, Social Style.
AFCO
abbrev. Australian Federation of Consumer Organisations. ...
another definition in the dictionary:
Psychodrawing-a nonverbal, qualitative marketing research technique in which respondents use colours, shapes, symbols, etc. to express their feelings about certain products or brands. See Qualitative Marketing Research.
Down_Market_Con-consumers who habitually look for, and purchase, low-priced rather than more expensive products. See Up-Market Consumers.
Administered_Ch
see Administered Vertical Marketing System. ...
another definition in the dictionary:
Cold_Canvassing-see Cold Calling
CIF_Pricing-see Cost-Insurance-Freight Pricing.
Reseller_Market
the market consisting of wholesalers and retailers who buy products for resale purposes. ...
another definition in the dictionary:
Quality_Modific-any change made to the quality of a product.
Price_Objection-an objection raised by a prospective buyer on the grounds of price, credit terms, discounts, allowances, freight charges, etc. related to the cost of a product offered by a salesperson.
