another definition in the dictionary:
Outer_Directed_-one of three broad groups of consumers (with inner-directed consumers and need-directed consumers) identified in the Stanford Research Institute's survey of American lifestyles, outer-directed consumers buy 'with an eye to appearances and to what other people think.' This group represents about two-thirds of consumers in the U.S. See Value and Life Style Program (VALS), Inner-Directed Consumers, Need-Directed Consumers.
Convenience_Sam-a form of nonprobability sample in which the researcher selects readily available respondents.
marketing activity undertaken by a firm whose primary objective is one other than profit, sometimes called Non-Business Marketing.
Regulatory_Envi
that part of the firm's external marketing environment on which legal and political forces act to ch ...
another definition in the dictionary:
Monadic_Rating-a method for measuring consumer preferences in which potential purchasers are asked to rate their liking for each of a certain number of products on a scale, that is, on a seven point scale Product A may be rated as 6, Product B as 4, and Product C as 1. The method allows researchers not only to derive the individual's preference order, but also to know the qualitative levels of their preferences and the approximate distance between their preferences.
Sales_Literatur-printed materials (brochures, catalogues, price lists, etc.) to be used as selling aids.
Purchase_Allowa
see Off-Invoice Allowance. ...
another definition in the dictionary:
Impulse_Goods-goods which are purchased quickly because of a sudden urge to have them. See Convenience Goods.
Product_Line_Pr-reducing the depth of a product line by deleting less profitable offerings in a particular product category. See Product Line.
Accelerated_Tes
market testing of consumer goods using a simulated store technique rather than an actual test market ...
another definition in the dictionary:
Arm_s_Length_Pr-the price which various governments force companies to charge to discourage 'dumping' abuses, the arm's length price is the price charged by competitors for the same or similar product.
Sale_of_Goods_A-various state legislation aimed at safeguarding consumers by ensuring that goods offered for sale are of reasonable quality and fit for their intended purpose.
Organisational_
the individual responsible for the firm's purchasing. See Buying Centre. ...
another definition in the dictionary:
Purchasing_Offi-an individual within an organisation responsible for purchasing the goods and services it requires. See Buying Centre.
Diffusion_of_In-the idea that some groups within a market are more ready and willing to adopt a new product than others and that the product is diffused through a society in waves, the groups, in order of their readiness to adopt are innovators (2.5 percent of the population), early adopters (13.5 percent), early majority (34 percent), late majority (34 percent) and laggards (16 percent).
Problem_Solving
an approach to selling in which the salesperson works with the buyer to evaluate alternative solutio ...
another definition in the dictionary:
CIF_Pricing-see Cost-Insurance-Freight Pricing.
Brand_Manager-an individual given responsibility for planning and co-ordinating the firm's marketing activities related to a single brand.