Marketing Dictionary

another definition in the dictionary:

Kickback-a bribe or illegal payment offered to an organisational buyer in order to obtain the business, commonly, the kickback is a percentage of the salesperson's commission on the sale or an item of merchandise.

Odd_Even_Pricin-see Odd Pricing.

Non_Profit_Orga

organisations that buy and distribute goods and services for reasons other than the return of profit to their owners.



see also:

Competitive_Env
that part of the company's external environment which consists of other firms vying for patronage of ...

another definition in the dictionary:

Bartering-exchanging goods for others of equal value.

Multiple_Exchan-a term used in non-profit marketing in reference to the fact that non-profit organisations must deal with donors in receiving funds and with their clients in allocating them.

Marketing_Expen
a marketing control measure used to determine whether the cost of the marketing activities engaged i ...

another definition in the dictionary:

Closed_Territor-an exclusive territory assigned to a reseller by a manufacturer, the reseller is required to sell only to customers within the territory. Closed territories are generally illegal under the Trade Practices Act.

Routine_Rebuy-see Straight Rebuy.

Channel_Leaders
see Channel Captain. ...

another definition in the dictionary:

Free_Associatio-a method of collecting qualitative marketing research data in which respondents are asked to supply the word or idea which first comes to mind in response to a word or phrase given to them by a researcher, the technique is used to further understand shopping, advertising, branding, etc.

Modes_of_Transp-the range of methods available for the shipment of goods - air, rail, road, sea, pipeline, etc.

Redemption_Rate
the number of sales promotion coupons converted to purchases expressed as a percentage of the number ...

another definition in the dictionary:

Action_Program-a detailed plan showing how major marketing tasks will be managed and implemented, who will do them, and when, also called an Action Plan.

Brand_Manager
an individual given responsibility for planning and co-ordinating the firm's marketing activities re ...

another definition in the dictionary:

International_M-marketing actvities intended to facilitate the exchange or transfer of goods between nations.


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