Marketing Dictionary

another definition in the dictionary:

DSS-abbrev. Decision Support System.

Service_Heterog-see Variability.

Non_Selling_Act

tasks other than selling activities which form part of a salespersonís duties and responsibilities - paperwork, reports and sales meetings, for example.



see also:

Familiarity_Sca
a scaling device for measuring a target audience's awareness and knowledge of a company or its produ ...

another definition in the dictionary:

Packaged_Goods-a sub-category of consumer non-durable goods, toothpaste, shampoo and soap powder are packaged consumer non-durables. See Consumer Non-Durables, Non-Packaged Goods.

Expected_Value_-see Expected Return Model.

Reinforcement
the reward or punishment delivered by a particular response to a stimulus. ...

another definition in the dictionary:

Emotional_Appea-advertising messages, usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotionsl feelings (fear, anger, passion, etc) rather than by a rational appeal. See Rational Appeals in Advertising.

Buyer_Intention-a method of predicting future demand for a product by asking potential buyers for their likely requirements.

Reinforcement_A
advertising intended to reassure purchasers, to tell them that they have done the right thing in buy ...

another definition in the dictionary:

Market_Broadeni-a strategy in which a company looks beyond its existing product to the need or want of the consumers which buy it, thus a company which makes soap powder, knowing that what its consumers want is whiter clothes, might expand its operations to make a bleach.

Dominant_Design-a product configuration which endures, a particular combination of product features which appears to satisfy the market and survives, without major change, for some time.

FAS
abbrev. Free-alongside-Ship (at port of export). ...

another definition in the dictionary:

Control_Oriente-a system of pricing in which a product's price is controlled by government or by some regulating body.

Deceptive_Prici-the pricing of goods and services in such a way as to cause a customer to be misled, an example of deceptive pricing is bait-and-switch pricing. See Bait-and-Switch Pricing.

Price
the value agreed upon by the buyer and the seller in an exchange, one of the four controllable varia ...

another definition in the dictionary:

Direct_Denial_M-handling a buyer's objection by contradicting it in a 'head-on' manner. See Objections.

JIT-abbrev. Just-In-Time Inventory System.


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