Marketing Dictionary

another definition in the dictionary:

Intraorganisati-an organisation's internal environment, the forces arising from the organisation's formal structure and from interactions with employees which affect the marketing operations.

List_Brokers-firms which compile and sell mailing and prospect lists.

Non_Selling_Act

tasks other than selling activities which form part of a salespersonís duties and responsibilities - paperwork, reports and sales meetings, for example.



see also:

Reach
the percentage of the target audience which will be exposed to at least one advertisement during the ...

another definition in the dictionary:

Significance-see Substantiality.

Inside_Order_Ta-a salesperson who writes up sales orders at a sales counter, or those forwarded to the company by telephone, but is not required to sell persuasively to customers. See Outside Order-Taker.

Exclusive_Assor
an assortment strategy in which a reseller decides to carry the product line of only one manufacture ...

another definition in the dictionary:

Product_Line_Fe-a strategy in which certain items in a product line are given special promotional attention, either to boost interest (at the lower end of the line) or image (at the upper end). See Product Line.

Pre_Approach_St-the first stage in the selling process, the stage in which a salesperson prospects for new accounts, qualifies them and prepares to make contact with the client.

Corporate_Famil
see Family Brand. ...

another definition in the dictionary:

Catalogue_Showr-see Catalogue Retailer.

Discriminatory_-see Differential Pricing.

Product_Line_Ma
see Category Manager. ...

another definition in the dictionary:

Bagman-an eighteenth century term of British origin for a salesperson.

Price_Band-the range within which a product can be priced as dictated by competitive intensity and the perceived value of the product to consumers.

Product_Portfol
the mix of products manufactured or distributed by a company. See Product Mix, Product Mix Width. ...

another definition in the dictionary:

Institutional_M-a market consisting of schools, universities, hospitals, charities, clubs and similar organisations which buy goods and services for use in the production of their own goods and services.

Assemblers-wholesaling firms specialising in the buying of small quantities of farm produce to resell to other firms in bulk, also referred to as the Assembly Market.


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