another definition in the dictionary:
Group_Sales_Tra-the training of sales representatives, usually in formal sessions, as a group. See Formal Training.
Comparison_Pric-a pricing method in which the price for a new product is set by comparing the benefits it offers to those of other products in the same category.
a sample in which the chance of an individual within the total population being chosen is not known.
the selection of a sampling unit by arbitrary methods, such as convenience and judgement.
Clincher
an additional inducement offered to a potential buyer by a salesperson in order to close a sale, ind ...
another definition in the dictionary:
Product_Liabili-the onus or responsibility imposed by legislation on a manufacturer to warn consumers appropriately about possible harmful effects of a product, to foresee how it might be misused, etc.
FMCG-abbrev. Fast Moving Consumer Goods.
SELECT
acronym for Situation analysis, Explicit statement of the problem, Laying out the research design an ...
another definition in the dictionary:
Idea_Generation-the first stage in the new product development process - the sourcing of ideas for new products, important sources include the firm's own R & D work, focus groups, competitor's products and suggestions from customers, distributors and salespeople. See New Product Development.
Micro_environme-the factors or elements in a firm's immediate environment which affect its performance and decision-making, these elements include the firm's suppliers, competitors, marketing intermediaries, customers and publics. See Macro-environment.
Competitive_Pos
an organisation's ranking in its industry by size and business strength, hypothetically, each compet ...
another definition in the dictionary:
Percentage_of_S-a method of setting a budget for promotion in which the sum to be expended in a given period is a fixed percentage of the sales income for the previous period.
Exploratory_Res-desk research undertaken before primary research is commenced in a marketing research study, including an informal search for material from internal, external and secondary sources, interviews and discussions with informed sources, etc. See Marketing Research, Primary Research, Secondary Research.
Captive_Product
a product made specifically to be used with another, such as a refill with a ball-point pen, a blade ...
another definition in the dictionary:
Greeters-a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesalers, met retailers in hotel lobbies as they arrived on buying visits.
Diffusion_of_In-the idea that some groups within a market are more ready and willing to adopt a new product than others and that the product is diffused through a society in waves, the groups, in order of their readiness to adopt are innovators (2.5 percent of the population), early adopters (13.5 percent), early majority (34 percent), late majority (34 percent) and laggards (16 percent).
Package
the wrapping, packet, carton, bottle, box, etc, used for containment, protection or promotion of a p ...
another definition in the dictionary:
Marketing_Resea-a document prepared by a company for an independent market researcher which provides background and sets one what it requires - objectives, budget, terms, timing, etc.
Dumping-a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic price.