another definition in the dictionary:
Marketing_Analy-see Marketing Audit.
Psychological_R-the attempt by a firm to alter the beliefs of prospective buyers about the key attributes of its product offering, especially where the buyers generally underestimate its quality. See Market Positioning, Real Positioning, Repositioning, Competitive Depositioning.
Non_probability
a sample in which the chance of an individual within the total population being chosen is not known.
Non_probability
the selection of a sampling unit by arbitrary methods, such as convenience and judgement.
see also:
Fashion
a product that is popular at the moment, fashions tend to follow recurring life cycles. See Fad. ...
another definition in the dictionary:
Marketing_Contr-activities involved in checking that marketing action plans are producing the desired results, and the taking of corrective action if they are not.
Product_Push_Ap-an approach to the generation of new product ideas in which a company's strengths rather than market needs are given prime emphasis. See Demand-Pull Approach.
Mission
see Corporate Mission. ...
another definition in the dictionary:
Leasing-the granting, under contract, of use of a product for an agreed upon period of time in return for a rental payment.
GRP-See Gross Rating Points.
EEC
abbrev. European Economic Community. ...
another definition in the dictionary:
Adaptive_Contro-a system of marketing control which allows for changes to be made to marketing objectives during a planning period as well as to the performance to meet the objectives, a pro-active marketing control system. See After-the-Fact Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.
Customer_Panels-see Focus Group.
Drop_Shipper_
a marketing intermediary who receives orders from customers and forwards them to a producer for ship ...
another definition in the dictionary:
Clutter-All non-programming time on radio and TV, this includes time given to advertsing commercials, station or channel promotions, station or channel identifications and program credits. Excessively high clutter levels may result in audience tune-out. See Clutter Level, Audience Tune-Out.
Quick_Ratio-one of three financial ratios commonly used to evaluate a firm's liquidity, calculated by dividing current assets less stock on hand by current liabilities. See Acid-Test Ratio, Current Ratio.
Price_Cycle
the regular, periodic fluctuation in the price of a product, especially of an agricultural product, ...
another definition in the dictionary:
Sales_Itinerary-a written schedule of planned sales calls, specifying the date, location and objective of each call.
Market_Atomisat-see Complete Segmentation, Custom Marketing.
