another definition in the dictionary:
Brand_Name-the part of a brand which can be spoken. It may include words, letters or numbers. See Brand Mark.
Price_Elastic_S-segments of the market which are more responsive to price changes than other segments of the market. See Price Elasticity.
Nonverbal_Commu
the transmission of a message from sender to receiver without using words. See Body Language, Kinesic Communication, Proxemic Communication, Tactile Communication.
see also:
Planning
see Strategic Planning, Marketing Planning, Sales Planning. ...
another definition in the dictionary:
Business_Analys-a stage in the new product development process in which the information gathered in the screening, concept development and testing and marketing planning stages is used to produce break-even and return-on-investment projections. See New Product Development.
Middleman-an independent marketing intermediary, an agent, wholesaler, retailer, etc. See Marketing Channels, Marketing Intermediaries.
R_and_D
abbrev. Research and Development. ...
another definition in the dictionary:
Me_Too_Competit-see Follow-the-Leader Strategy, Breakthrough Opportunities.
Judgment_Sample-a type of non-probability sample used in gathering primary data in marketing research, the sample is drawn from those whom the market researcher judges to be knowledgeable about the subject. See Probability Sample, Non-Probability Sample.
Penetrated_Mark
the individuals or organisations in a particular market who have already purchased the product. ...
another definition in the dictionary:
Post_Purchase_S-the pleasure that a carefully selected high-involvement product gives to a consumer after purchase. See High-Involvement Product.
Demand_Inelasti-see Inelasticity of Demand.
Reseller
a middleman, one who buys merchandise to resell it at a profit. ...
another definition in the dictionary:
Relationship_Se-selling in which the primary objective is the building of long-term relationships with customers from which repeat business will flow.
Contractual_Sal-salespeople who are not full or part-time paid representatives of a company but who sell for it on a commission basis.
Foreign_Market_
expansion by entering an overseas market, the four possible ways of entry an overseas market are by ...
another definition in the dictionary:
Geographic_Segm-the division of a total, heterogeneous market into relatively homogeneous groups on the basis of area, district, region, state, etc. See Segmentation Bases.
Product_Push_Ap-an approach to the generation of new product ideas in which a company's strengths rather than market needs are given prime emphasis. See Demand-Pull Approach.
