another definition in the dictionary:
DAGMAR-acronym for Defining Advertising Goals for Measured Advertising Results, after the title of a book by Russell H. Colley (New York: Association of National Advertisers, 1961). See DAGMAR Approach.
Backward_Integr-a strategy for growth in which a company seeks ownership of, or some measure of control over, its suppliers. See Forward Integration, Horizontal Integration.
the influence exerted on an individual by a reference group to conform to its norms.
Routine_Respons
a buying situation in which the buyer has had considerable past experience, also called Automatic Re ...
another definition in the dictionary:
Innovators-the small group of alert people who are the earliest to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Laggards, Late Majority.
Assemblers-wholesaling firms specialising in the buying of small quantities of farm produce to resell to other firms in bulk, also referred to as the Assembly Market.
Caveat_Emptor
a Latin term meaning 'let the buyer beware'. The term implies that it is the customer's responsibili ...
another definition in the dictionary:
Critical_Path_A-a planning technique used to keep projects on schedule, a flowchart shows time allotments and priorities for each activity.
Free_in_Store_P-a pricing method in which the producer is responsible for all freight and delivery costs, the ordered goods are delivered freight free to the customer. See Geographical Pricing.
Promotion
one of the four controllable variables (with product, price and place) of the marketing mix. ...
another definition in the dictionary:
Inventory_Manag-activities involved in maintaining the appropriate level of stock in a warehouse.
Learning_Curve-a graphical representation of the way in which average unit cost of production decreases as output rises, also called an Experience Curve.
Response_Time
the time taken by a firm to answer a customer inquiry about the status of an order. ...
another definition in the dictionary:
Sales_Calls-the visits salespeople make to a buyer's premises in order to sell their companies' products.
Automatic_Respo-see Routine Response Behaviour.
Marketing_Servi
independent companies providing assistance to firms in getting products to their target markets, the ...
another definition in the dictionary:
Flyer-a promotional leaflet or mailing piece.
Direct_Competit-a product or brand which competes in the same product category. See Indirect Competition.