another definition in the dictionary:
Quantity_Adjust-see Price-Taker.
Australian_Stan-a system developed by the Australian Bureau of Statistics as a method of defining and classifying products.
Objective_and_T
a budgeting method in which the amount to be spent on sales promotion, advertising, personal selling, etc is determined by the desired result of the activity and the nature of the tasks necessary to achieve it.
see also:
Gross_National_
the total market value of goods and services produced by a nation in a year. ...
another definition in the dictionary:
Motivation-that which provides the inner drive for a person to act.
Brand_Developme-a ratio of brand consumption intensity to population intensity by country, state, city, region, etc.
POP
abbrev. Point of Purchase. ...
another definition in the dictionary:
Market_Leader-the company whose products hold the largest market share. See Market Challenger, Market Follower, Market Nicher.
Non_Cumulative_-a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount.
Individual_Bran
the part of the brand name which identifies a particular product when it follows a family brand name ...
another definition in the dictionary:
Price_Wars-a conflict situation likely to occur in industries where products cannot be greatly differentiated, a decrease in price by one company will attract a large number of customers to it, forcing other companies to retaliate by cutting the price even further.
Marital_Status-whether an individual is married, single, divorced or widowed, an important variable in demographic segmentation. See Demographic Characteristics.
Area_Market_Pot
an estimate of the amount of sales, in units and dollars, that might be possible in a given territor ...
another definition in the dictionary:
Information_Flo-the information about products, potential customers, consumer needs and wants, etc. that is passed forwards and backwards along a channel of distribution. See Marketing Channels.
Attributes-see Features.
Advertising_Exp
one presentation of an advertisement to an audience, advertising managers must decide how many 'expo ...
another definition in the dictionary:
Dissociative_Gr-groups with whom an individual does not wish to be associated, groups whose use of a product will deter other buyers. See Aspirational Groups,
Invalid_Objecti-an excuse offered by a prospective buyer to cover some hidden objection to the product. See Hidden Objection, Valid Objection.
