another definition in the dictionary:
Environmental_M-see Megamarketing.
C_Type_Response-a response to an advertisement or an advertising campaign which is immediately obvious. See S-Type Response.
an method of obtaining marketing research data by watching human behaviour, mechanical monitoring devices are also commonly used.
Business_Mix
the combination of businesses in which a firm is engaged. ...
another definition in the dictionary:
Direct_to_Home_-see Direct-Response Selling.
Convenience_Goo-a category of consumer goods which are bought frequently, quickly and with a minimum of emotional involvement, the category includes staples, impulse goods and emergency goods. See Consumer Product, Emergency Goods, Impulse Goods, Staples.
Portfolio_Tests
a method of pre-testing an advertisement, after looking through a portfolio of different versions of ...
another definition in the dictionary:
Competitive_Pos-an organisation's ranking in its industry by size and business strength, hypothetically, each competitor may be classified as a market leader, market challenger, market follower, or market nicher, according to the market share it holds.
Regulatory_Envi-that part of the firm's external marketing environment on which legal and political forces act to change regulations which affect the marketing effort, regulation changes can pose threats or present opportunities.
Organisational_
the sum of all industrial, institutional, reseller and government markets whose buyers purchase prod ...
another definition in the dictionary:
Australian_Dire-an association, established in 1967, to represent the interests of direct mail marketers, a diverse group, consisting of individual and corporate members including direct marketing agencies, mailing houses, telemarketing bureaus, list brokers, charities, fund raisers and mail order merchandisers, it attempts to formulate and control appropriate standards of practice in direct marketing.
AFCO-abbrev. Australian Federation of Consumer Organisations.
Price_Elasticit
buyers' sensitivity to price, measured by the percentage change in quantity demanded that results fr ...
another definition in the dictionary:
Amiable_(Social-one of four social styles (with Analytical, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Amiables are characterised by high responsiveness and low assertiveness. See Analytical, Driver, Expressive, Assertiveness, Responsiveness, Social Style.
Selling_Formula-various formulae used by salespeople to guide their presentations to buyers. See AIDA, Formula Selling.
Fringe_Benefits
benefits enjoyed by employees as part of a total remuneration or compensation package, fringe benefi ...
another definition in the dictionary:
Negotiated_Rate-a non-standard charge for the carriage of goods agreed to by both manufacturer and transport company.
Frequency-the number of times the target consumer will be exposed to the message during the specified period of the campaign.