another definition in the dictionary:
Reverse_Recipro-a practice in which a firm gives supply preference to another from which it buys.
MRSA-abbrev. Market Research Society of Australia.
Odd_Pricing
pricing so that all prices end in an odd number, as in $7.95, $19.95, sometimes referred to as Odd-Even Pricing. See Psychological Pricing.
see also:
Sponsorship
see Corporate Sponsorship. ...
another definition in the dictionary:
Organisational_-the study of the motives and actions of, and the influences upon, organisations while engaged in purchasing goods and services.
Segmentation_Ba-geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be divided into relatively homogeneous groups.
Individual_Prod
see Product Item. ...
another definition in the dictionary:
Adaptive_Strate-domestic marketing tactics, plans and methods which have been altered to suit local conditions in foreign markets.
Cash_Rebate-money refunded to customers who buy merchandise from retailers within a specified time, the rebate allows dealers to clear inventories without cutting list price. For example, a new car dealer might announce that everyone who purchases a certain vehicle in the current month at the regular price of $25,000 will receive a cash rebate of $2,000.
Geographic_Vari
area or regional differences used to segment a market. ...
another definition in the dictionary:
Conjunctive_Mod-the idea that consumers establish minimum attribute levels which acceptable brands must possess, when about to make a purchase, they will consider only those brands that exhibit a conjunction of all the minimum requirements. Other models of brand evaluation include the expectancy-value model, ideal brand model, disjunctive model, lexicographic model and determinance model.
Smart_Card-an ultra-thin card, similar to a bankcard or credit card, containing computer chips capable of receiving, storing and transmitting significant amounts of data with marketing applications.
FOB
abbrev. Free-on-Board. ...
another definition in the dictionary:
Ethics-see Marketing Ethics.
Frequency-the number of times the target consumer will be exposed to the message during the specified period of the campaign.
Pressure_Group
any group of individuals who work together to exert an influence upon the decision-making of a compa ...
another definition in the dictionary:
Brand_Equity-a term used in reference to the value of a well-known brand, brand equity can greatly affect the buyout price of a company.
Merchandise_All-of their products.
