another definition in the dictionary:
Boundary_Spanni-the difficult dual role played by sales managers and senior account managers who, in developing close relationships with clients, must provide the link between company and customer.
Last_Chance_Clo-see Standing Room Only.
Off_Invoice_All
a reduction in price allowed to a retailer in return for purchasing specific quantities of goods within a specified time, the purpose of the allowance is to push slow-moving merchandise, to counter competitive programs, to introduce new products or line extensions, or to 'load' channels members. Also referred to as a Purchase Allowance.
see also:
Marketing_Objec
specific, measurable aims or expected outcomes of marketing activity to be achieved in a given perio ...
another definition in the dictionary:
Blanket_Contrac-see Blanket Purchase Order.
Loyalty_Objecti-one of three possible aims or objectives (with loading objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to stay loyal to a particular brand. See Loading Objective, Trial Objective.
Micromarketing
the study of marketing decision-making from the perspective of an individual firm or organisation. S ...
another definition in the dictionary:
Electronic_Fund-a system commonly used in retailing in which a consumer pays for purchases by means of an electronic transfer of funds from his or her bank account to that of the store.
Bartering-exchanging goods for others of equal value.
Assorting
the practice of putting together a wide variety of produce in one location, as in a department store ...
another definition in the dictionary:
Learning_Curve-a graphical representation of the way in which average unit cost of production decreases as output rises, also called an Experience Curve.
Rational_Buying-reasons for buying that are based on logic or judgement rather than on emotion.
Complexity
the degree of difficulty which a purchaser of a new product has in understanding it, a major determi ...
another definition in the dictionary:
Fishyback-a term used in the physical distribution of goods to refer to a system of transportation requiring the transfer of containers from truck to ship. See Birdyback, Piggyback.
Formula_Marketi-a term used to describe an approach to marketing practice which relies heavily on conventional wisdom and spurns anything innovative.
Financial_Risk
concern in the buyer's mind that the product being considered for purchase is too expensive, or will ...
another definition in the dictionary:
Exponential_Smo-a quantitative technique for sales forecasting using historical data weighted to favour the most recent information.
Blanket_Brandin-see Family Brand.
