another definition in the dictionary:
Corporate_Plann-planning at the highest level in an organisation, involving an analysis of the current situation, the setting of objectives, the formulation of strategies and tactics, implementation and evaluation. See Strategic Planning.
Non_Cumulative_-a one-time reduction in list price for a quantity purchased. See Cumulative Quantity Discount.
buying that is done by wholesalers and retailers through buying offices located overseas or in distant locations.
Persuasive_Adve
advertising intended to persuade (rather than to inform or remind). ...
another definition in the dictionary:
Functional_Modi-see Feature Modification.
Black_Box_Model-a model used in the study of the buying behaviour of consumers, the model assumes that what takes place in the consumer's 'black box' of the consumer's mind can be inferred from a study of observed stimuli and responses.
Countertrade
a system of international trade based on bartering, such transactions may or may not involve cash pa ...
another definition in the dictionary:
Downside_Elasti-a term used in reference to the sensitivity of consumers to a decrease in the price of a particular product, downside elasticity means that the demand for the product increases significantly as the price falls. See Downside Inelasticity, Upside Elasticity, Downside Elasticity.
Iceberg_Princip-a theory that suggests that aggregated data can hide information that is important for the proper evaluation of a situation.
Price_Sensitivi
see Price Elasticity. ...
another definition in the dictionary:
Cold_Canvassing-see Cold Calling
ABC_Account_Cla-the classification of customer accounts within a sales territory or region into groups according to their size and potential, and, therefore, their importance, the classification is used primarily to determine call frequency.
Divisional_Mark
a marketing manager with responsibility for the marketing activities of one of the operating divisio ...
another definition in the dictionary:
Prospecting_Pla-a systematic approach to finding new customers involving the setting aside of time after allowing for calls on existing customers specifically for prospecting.
Product_Organis-the deployment of a firm's sales force or the organisation of its marketing activities so that a separate division is responsible for each of its major products or product groups. See Organisational Structure.
MRO_Supplies
abbrev. Maintenance, Repair and Operating supplies. ...
another definition in the dictionary:
Channel_Strateg-decision-making related to the selection of the most appropriate method of controlling the flow of goods or services from producer to end-user.
Bottom_Up_Appro-an approach to sales forecasting which takes market conditions rather than the company's objectives as its basis, sometimes referred to as the 'build-up' method. See Top-Down Approach to Sales Forecasting.