Marketing Dictionary

another definition in the dictionary:

Discretionary_I-the balance of a person's income which is available for spending after payment of the basic necessities of life and fixed commitments such as mortgage, rent and rates. See Disposable Income.

Rebate-a temporary price reduction to encourage immediate purchase.

Off_Premise_Buy

buying that is done by wholesalers and retailers through buying offices located overseas or in distant locations.



see also:

Multinational_C
an organisation operating in several countries, often having a substantial share of their total asse ...

another definition in the dictionary:

Promotional_Cam-a coordinated series of promotional efforts built around a single theme and designed to achieve a specific objective.

Specialty_Store-a retail store typically carrying only one, or part of one, product line but having considerable depth within the line, examples include stores selling only jogging shoes for women, or men's hats.

Personality
the distinctive character of an individual, used as a basis for the psychographic segmentation of a ...

another definition in the dictionary:

FAS-abbrev. Free-alongside-Ship (at port of export).

Aspirational_Gr-a sub-category of a reference group, consisting of individuals (not necessarily known personally) with whom a person desires to be associated. See Contactual Reference Group, Dissociative Reference Group, Membership Group, Reference Groups.

Loss_Leader
a product offered at less than cost to attract purchasers to a store so that they will buy other ite ...

another definition in the dictionary:

FAS_Pricing-see Free-alongside-Ship Pricing.

Services_Charac
the features of services that distinguish them from tangible products, these are intangibility, vari ...

another definition in the dictionary:

Primary_Adverti-advertising intended to create demand for a class or category of product rather than for a brand. See Generic Advertising, Pioneering Advertising.

Organisational_-the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for use in making other products, for resale, or in the operation of their businesses.

Planned_Economy
,also called Controlled Allocation System, Command System, see also Free Market System, Capitalist S ...

another definition in the dictionary:

Gross_Margin_Qu-a common form of sales assignment, goal or target used to measure a salesperson's performance, a gross margin quota is used to urge a salesperson to sell a healthy portion of higher-profit items which are usually higher in price and often harder to sell. Other commonly used types of sales quotas are unit volume quotas, dollar volume quotas, net profit quotas and activity quotas. See Sales Quota.


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