another definition in the dictionary:
Advertising_Obj-specific aims or intentions of an advertisement (for example, to inform, to persuade, to remind).
Geocentric_Appr-an approach to global pricing in which affiliate or subsidiary companies supply information about local market conditions and the corporation then sets prices accordingly to maximise profits in each national market. See Adaptation Approach to Pricing. Extension Approach to Pricing.
Oligopolistic_C
a competitive situation in which there are only a few sellers (of products that can be differentiated but not to any great extent), each seller has a high percentage of the market and cannot afford to ignore the actions of the others. See Monopolistic Competition, Pure Competition, Pure Monopoly.
see also:
Automatic_Merch
the selling of goods by use of vending machines. ...
another definition in the dictionary:
Direct_Denial_M-handling a buyer's objection by contradicting it in a 'head-on' manner. See Objections.
Cooling_Off_Per-a short period of time, usually a few days, in which purchasers of a product may void a sale contract if they change their minds about purchasing the goods offered.
Drip_Advertisin
limited expenditure on advertising over a relatively long period of time. See Burst Advertising Expe ...
another definition in the dictionary:
AIDA_Concept-a formula used in selling to produce a favourable response from a customer. The assumption is that the salesperson must first make the potential customer aware of a product, foster interest, stimulate desire, and, finally, encourage action (to purchase). See Formula Selling.
Blanket_Contrac-see Blanket Purchase Order.
Competitive_Myo
marketing short-sightedness in regard to the activity of competitors. ...
another definition in the dictionary:
Latent_Demand-demand for a product which can satisfy a want which is unable to be satisfied by any existing product.
Exchange-the transfer of an object, idea, service, etc. from one person or organisation to another in return for something desired. See Centralised Exchange Processes, Decentralised Exchange Processes.
Short_Term_Prof
a pricing objective in which a firm aims to make as much profit as possible as quickly as possible, ...
another definition in the dictionary:
Shelf_Fee-See Slotting Allowance.
Halo_Effect-the transfer of goodwill from one product in a company's line to another, the attribution, by association, of the qualities of one item to others in the group.
Narrowcasting
a term used in reference to cable television in the U.S., where cable TV stations, with specialised ...
another definition in the dictionary:
Product_Line_Ma-see Category Manager.
In_Pack_Premium-a type of sales promotion in which a small gift is included inside the package of a product to encourage consumers to buy it. See Premiums, Near-Pack Premium, On-Pack Premium, With-Pack Premium.
