another definition in the dictionary:
Hard_Sell_Appro-an approach to selling in which the salesperson puts pressure on the buyer to make a commitment to purchase, an approach typical of the period of the 'selling era' from the 1930s to 1950s.
DIY_Goods-goods produced for the 'do-it-yourself' market.
a market situation in which there are only a few sellers, in an oligoplistic situation the marketing action of one firm will have a direct effect on the others.
Single_Line_Sto
a retail store selling a wide assortment of goods in a basic line, such as women's clothing, hardwar ...
another definition in the dictionary:
Product_Form_Co-firms offering slightly different variants of the same basic product.
Selective_Bindi-the customising of magazines and similar print media for specific groups of subscribers and advertisers, in selective binding programs, same issue of a magazine can be tailored for different audiences.
Sales_Office
premises of a organisation used as a base for all or part of the sales team but not for carrying inv ...
another definition in the dictionary:
Hoisting_the_Fl-an approach to product introduction or launching, useful when the cost of introducing a new item is low, a new variant is introduced to see if it proves more popular than an existing one.
Incentive-an inducement to buy, incentives include special price deals, premiums, contests, etc.
Advertising_Tar
the entire market, or some part of it, which a firm wishes to attract with its advertisement. ...
another definition in the dictionary:
Package_Modific-making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package.
Non_Selling_Act-tasks other than selling activities which form part of a salespersonís duties and responsibilities - paperwork, reports and sales meetings, for example.
Inertia_Buying
consumer buying, of unimportant items, which is done frequently and in which the buyer chooses the s ...
another definition in the dictionary:
Customer_Orient-see Customer-Oriented Management.
Inert_Set-brands that a buyer is aware of when considering a purchase but has no interest in. See Evoked Set, Inept Set.
Actionability
one of the major requirements (with accessibility, measurability and substantiality) for useful mark ...
another definition in the dictionary:
Expert_Forecast-a sales forecasting method in which outside specialists or industry experts - economists, academics, management consultants, advertising executives, etc. - are asked to assist in the preparation of the sales forecast.
Sole_Survivor-the final stage in the family life cycle, two sub-categories are used by marketers in examining consumer behaviour - sole survivor, working and sole survivor, retired. Also called Solitary Survivor. See Family Life Cycle.