another definition in the dictionary:
Full_Service_Re-a marketing research firm which can offer a client a complete range of services, including problem definition or conceptualisation, research design, data collection and analysis, and reporting. See Limited-Service Research Supplier.
Audience-the intended receivers of an advertiser's message.
Oligopoly
a market situation in which there are only a few sellers, in an oligoplistic situation the marketing action of one firm will have a direct effect on the others.
see also:
SBU
abbrev. Strategic Business Unit. ...
another definition in the dictionary:
Geographic_Depl-the deployment of a sales team on a regional or district basis as opposed to a product-type or customer-type basis.
Microanalytical
a descriptive model, designed to communicate, explain or predict some real system or process, in whi ...
another definition in the dictionary:
Institutional_A-advertising intended to promote a company or organisation rather than its products, also called Corporate Advertising.
Raw_Materials-a classification of industrial goods that are basic materials which become part of a physical product in the manufacturing process.
FOC
abbrev. Front-of-Counter. ...
another definition in the dictionary:
Secondary_Packa-a box or other protective wrapping in which the product in its primary package is kept until ready for use. See Primary packaging, Shipping Packaging.
Psychodrama-a qualitative marketing research technique in which respondents are asked to engage in impromptu role-playing exercises intended to have them reveal their feelings about certain products or brands. See Qualitative Marketing Research.
Industrial_Buye
the study of the motives and actions of, and the influences upon, industrial buyers while engaged in ...
another definition in the dictionary:
Media_Plan-a blueprint for a firm's advertising, giving details of the media mix, the specific media vehicles and the media schedule.
Production_Orie-a management philosophy, concept, focus or state of mind which emphasises production techniques and unit-cost reduction rather than the needs and wants of the target market, the orientation assumes that consumers will favour those products that are the most readily available and at the most affordable prices and that a concentration on efficiencies in production and distribution will most readily achieve the firm's objectives.
Brand
a name, sign, symbol or design, or some combination of these, used to identify a product and to diff ...
another definition in the dictionary:
Perishability-one of the four characteristics (with inseparability, intangibility and variability) which distinguish a service, perishability expresses the notion that a service cannot be made in advance and stored. See Sercices Marketing, Inseparability, Intangibility, Variability.
Audimeter-a mechanical instrument or device for monitoring television usage and program choice (for ratings surveys, etc), colloquially called a people-meter or black box. See Single Source Data.
