Marketing Dictionary

another definition in the dictionary:

Coupon-a popular form of sales promotion, distributed on the package of the product, by direct mail, or in newspaper and magazine advertisements, the consumer is usually offered 'cents-off' the next purchase upon presentation of the coupon.

Deployment-the configuration or arrangement of a sales force into territories on some logical basis.

Oligopsony

a market situation in which there are only a few buyers.



see also:

Paretopsony
a market situation in which there are a few large buyers and many smaller ones. ...

another definition in the dictionary:

Market_Accessib-see Accessibility.

Oligopoly-a market situation in which there are only a few sellers, in an oligoplistic situation the marketing action of one firm will have a direct effect on the others.

Fluctuating_Dem
demand in the industrial sector which rises and falls sharply in response to changing economic condi ...

another definition in the dictionary:

Display_Allowan-a type of trade sales promotion in which buyers are given incentives in the form of price reductions or merchandise to encourage them to display the items purchased prominently. See Allowances.

Question_Method-handling a buyer's by making the prospect answer his or her own objection. If, for example, the buyer objects that the item being considered for purchase is excellent but that the price of $500 is too high, the salesperson responds by asking, 'Why do you feel that way?' or 'Are you willing to invest $500 in an asset that will return you 100% per annum?'

Free_Merchandis
a type of trade sales promotion in which resellers are given a certain quantity of merchandise free ...

another definition in the dictionary:

Emotional_Close-a closing technique in which the salesperson attempts to get a favourable response from a buyer by appealing to his or her fear, pride or similar emotion. See Close.

Derived_Demand_-demand for raw materials in a producer market which is based on the demand for consumer products. See Primary Demand.

Missionary_Sell
selling in which the salesperson's role is to inform an individual with the power to influence other ...

another definition in the dictionary:

Bartering-exchanging goods for others of equal value.

NQT-abbrev. New Qualitative Technologies

Ego_States
a proposition in transactional analysis that every person has three mental conditions - parent ego s ...

another definition in the dictionary:

Mark_Up-the amount added by a wholesaler or retailer to the cost of a product to determine the selling price to the customer.

Off_Premise_Buy-buying that is done by wholesalers and retailers through buying offices located overseas or in distant locations.


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