Marketing Dictionary

another definition in the dictionary:

Arbitrary_Metho-see All-We-Can-Afford Method.

Dealer_Loader-a gift given to a retailer who purchases a specified quantity of a product during a trade sales promotion. See Trade Sales Promotion.

Omnibus_Survey

a type of marketing research survey, commonly organised by a major professional marketing research company, in which different cross sections of the community are interviewed by probability sampling at regular intervals about buying habits, product and brand preferences, etc, called an 'omnibus' survey because any marketer can join in (on a regular or ad hoc basis), for a fee, to add questions.



see also:

Limited_Line_De
a department store which carries a narrower range of merchandise than a full-line department store, ...

another definition in the dictionary:

Caveat_Emptor-a Latin term meaning 'let the buyer beware'. The term implies that it is the customer's responsibility rather than the seller's to ensure that the goods or services offered for sale are able to deliver the desired satisfactions. Caveat Emptor is totally contrary to the marketing concept. See Caveat Vendor.

Decentralised_E-any system for the exchange of goods or services which does not utilise a central marketplace. See Centralised Exchange System.

Baby_Bouncers
the generation of people who are the children of the 'baby boomers', also referred to as Yuppie Pupp ...

another definition in the dictionary:

Process_Materia-a classification of goods bought by organisations for incorporation into a product, the process materials cannot be recognised in the finished product.

Fluctuating_Dem-demand in the industrial sector which rises and falls sharply in response to changing economic conditions and consumer spending patterns.

Open_Bid
a system, common in the government market, of calling for bids from selected suppliers. ...

another definition in the dictionary:

Implied_Warrant-the notion, upheld by courts in recent years in response to mounting consumer complaints, that a product is covered by warranty even if not expressly stated, and that manufacturers are liable for injury caused by a product even if there has been no negligence in manufacturing, hence, caveat vendor or 'let the seller beware'. See Warranty, Express Warranty, Promotional Warranty, Protective Warranty.

Cross_Over_Sell-see Cross-Selling.

Accessibility
one of the four major requirements (with actionability, measurability and substantiality) for useful ...

another definition in the dictionary:

Industrial_Sell-all forms of personal selling to organisational and industrial buyers of products for resale, or for use in manufacture, or for use in the operation of their businesses.

Sponsor_Trainin-pairing sales recruits with experienced salespeople who are responsible for their training in the field.

Image_Different
as a source of competitive advantage, a company may differentiate itself from its competitors by ima ...

another definition in the dictionary:

Delivered_Prici-a pricing method in which the final price to the buyer is adjusted to include transportation costs, the seller takes responsibility for arranging delivery but adds the cost to the quoted price. Four widely used methods of delivered pricing are single-zone pricing, multiple-zone pricing, base-point pricing and freight-absorption pricing. See Base-Point Pricing, Freight-Absorption Pricing, Multiple-Zone Pricing, Single-Zone Pricing.

Creative_Sellin-an approach to selling in which salespeople aggressively seek out customers and use well-planned strategies to secure orders.


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