Marketing Dictionary

another definition in the dictionary:

Organisational_-the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for use in making other products, for resale, or in the operation of their businesses.

False_Objection-see Hidden Objection, Objections.

On_the_Job_Trai

sales training given in the field rather than in a formal classroom setting. See Curbside Sales Training, Formal Training.



see also:

Organisational_
see Industrial Services. ...

another definition in the dictionary:

Incentive_Marke-the offering of gifts, rewards, premiums, etc to motivate the sales team, to get bigger or more frequent orders from dealers, or to induce customers to buy.

Return_on_Equit-a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage of the total amount invested in the firm by its owners.

Ego_States
a proposition in transactional analysis that every person has three mental conditions - parent ego s ...

another definition in the dictionary:

Experimental_Re-a systematic and scientific approach to marketing research in which the research manipulates one or a number of variables and measures any change in other variables.

Advertising_Imp-see Impact.

Order_Filling_C
warehousing, transportation, order processing, billing and collection of payments. ...

another definition in the dictionary:

Dissonance-see Cognitive Dissonance.

Product_Line_Re-reducing the width of a product mix by decreasing the diversity of items offered across product categories, product line retrenchment is common following the failure of brand leveraging to launch a brand into a related category. See Product Line, Product Mix Width.

Emergency_Goods
a category of consumer goods consisting of items purchased quickly in necessity. See Consumer Goods, ...

another definition in the dictionary:

Opinion_Leader-an individual who actively provides opinions about products to others or from whom views, opinions and advice is sought. See Key Influence People.

EEC
abbrev. European Economic Community. ...

another definition in the dictionary:

AIDA_Concept-a formula used in selling to produce a favourable response from a customer. The assumption is that the salesperson must first make the potential customer aware of a product, foster interest, stimulate desire, and, finally, encourage action (to purchase). See Formula Selling.

Family_Life_Cyc-a series of stages through which the typical family passes, including bachelor stage, young marrieds, full nest, empty nest and sole survivor.


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