Marketing Dictionary

another definition in the dictionary:

Normative_Influ-the influence exerted on an individual by a reference group to conform to its norms.

By_Product_Pric-a pricing method used in situations where a saleable by-product results in the manufacturing process. If the by-product has little value, and is costly to dispose of, it will probably not affect the pricing of the main product, if, on the other hand, the by-product has significant value, the manufacturer may derive a competitive advantage by charging a lower price for its main product.

On_the_Job_Trai

sales training given in the field rather than in a formal classroom setting. See Curbside Sales Training, Formal Training.



see also:

Materials_Handl
the activities involved in the physical handling and moving of inventory. ...

another definition in the dictionary:

Product_Objecti-an objection by a prospective buyer to the quality or characteristics of the goods offered by a salesperson. See Objections.

Consequence_Pro-verbal tactics used by a salesperson to illustrate the disadvantages to a buyer of not making a particular purchase.

Clutter
All non-programming time on radio and TV, this includes time given to advertsing commercials, statio ...

another definition in the dictionary:

Channel_Levels-see Channel Length.

Product_Warrant-see Warranty, Express Warranty, Implied Warranty.

Adoption_Rate_D
factors which influence the rate of adoption of a new product. See Communicability, Compatibility, C ...

another definition in the dictionary:

Advertising_Med-outlets or vehicles (for instance, newspapers and magazines, television, radio, cinema, posters, etc) used in communication between advertisers and customers. Note that advertising media is a plural term, its singular form is advertising medium.

Exchange-the transfer of an object, idea, service, etc. from one person or organisation to another in return for something desired. See Centralised Exchange Processes, Decentralised Exchange Processes.

Buyer_Intention
a method of predicting future demand for a product by asking potential buyers for their likely requi ...

another definition in the dictionary:

Experimental_Va-the variables a researcher manipulates in conducting an experiment, also called Explanatory Variables. See Dependent Variables.

Copyright-protection in law afforded to authors, musicians, artists, etc. in respect to the works they have created.

Copy_Testing
the pre-testing of advertising copy for print advertisements, usually by giving respondents a portfo ...

another definition in the dictionary:

Advertising_Age-a firm specialising in the creation, design and media placement of advertisements, and in the planning and execution of promotional campaigns. See Full-Service Advertising Agency, Limited-Service Advertising Agency.

Guaranteed_Pric-an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a product is lowered while the intermediary is still holding stocks, the difference will be refunded, the purpose of the guaranteed price is to encourage the intermediary to order a large quantity of the product with confidence.


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