another definition in the dictionary:
Monitoring_Time-part of the non-monetary price a consumer pays for a product, the time it takes individual to work out that a particular product item needs to be replenished. See Non-Monetary Price, Time Prices.
Below_the_Line_-all advertising by means other than the five major media - the press, television, radio, cinema and outdoors, below-the-line advertising employs a variety of methods - direct mail, sponsorship, merchandising, trade shows, exhibitions, sales literature and catalogues, and so on. See Above-the-Line Advertising.
a marketing channel in which there is only one intermediary (for example, a retailer) between manufacturer and end-user. See Marketing Channels.
Market_Leader
the company whose products hold the largest market share. See Market Challenger, Market Follower, Ma ...
another definition in the dictionary:
Dealer_Listing-the namimg in a product advertisement of certain retailers who have stocks, the naming of dealers is done as a convenience to consumers and to encourage the retailers to carry higher stock levels. Also referred to as Tagging.
Field_Research-see Primary Research.
Account_Penetra
a measure used to evaluate salespeople, the percentage of accounts from which orders are secured is ...
another definition in the dictionary:
Social_Audit-a review and evaluation of the social benefits and social costs pertaining to a particular product.
Informational_I-one of three types of influence (with comparative influence and normative influence) exerted on consumers by reference groups, informational influence occurs when the group is the source of information about products and brands. See Reference Groups, Comparative Influence, Normative Influence.
Latent_Demand
demand for a product which can satisfy a want which is unable to be satisfied by any existing produc ...
another definition in the dictionary:
Image_Oriented_-an advertising plan or tactic intended to maintain a brand's position over time (rather than to change its position) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective. See Image-Oriented Change Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Credit-the allowance of time in which to pay for a purchase. See Consumer Credit.
AIO_Statements
expressions of a person's attitudes towards, interests in, and opinions of, a product. See Psychogra ...
another definition in the dictionary:
Modes_of_Transp-the range of methods available for the shipment of goods - air, rail, road, sea, pipeline, etc.
Maturity_Stage_-the third stage (after introduction and growth) in the life of a typical product, in maturity, the product is well-known, has some loyal customers and strong competition. See Product Life Cycle, Introductory Stage, Growth Stage, Decline Stage.
Media_Evaluatio
the assessment of the effectiveness of a particular media vehicle. ...
another definition in the dictionary:
Institutional_M-a market consisting of schools, universities, hospitals, charities, clubs and similar organisations which buy goods and services for use in the production of their own goods and services.
Representative-see Sales Representative.