another definition in the dictionary:
SELECT-acronym for Situation analysis, Explicit statement of the problem, Laying out the research design and collecting data, Evaluating the data and making a decision, Creating a plan to implement the decision and Testing the correctness of the decision - a six-step approach to the process of marketing research.
Psychodrama-a qualitative marketing research technique in which respondents are asked to engage in impromptu role-playing exercises intended to have them reveal their feelings about certain products or brands. See Qualitative Marketing Research.
One_Price_Polic
a policy of offering the same price to every customer. See Differential Pricing.
see also:
Australian_Prod
a number allocated systematically to a product to distinguish it by producer, size, style, etc, the ...
another definition in the dictionary:
Foreign_Market_-expansion by entering an overseas market, the four possible ways of entry an overseas market are by exporting, licensing, joint venturing or direct ownership.
Major_Equipment-long-lived business assets that must be depreciated over time, capital items.
Competitive_Env
that part of the company's external environment which consists of other firms vying for patronage of ...
another definition in the dictionary:
Demography-the study of the range of physical, social and economic characteristics that exist within a population.
Adaptive_Sellin-a technique in selling which calls for the salesperson to adapt his or her social style to that of the buyer in order to maximise effectiveness. See Social Style.
Puppy_Dog_Close
a closing technique in which a salesperson urges an indecisive prospect to 'take it home, play with ...
another definition in the dictionary:
Multi_Channel_M-a system in which a producer uses more that one channel of distribution, commonly, producers who use multichannel marketing systems operate their own retail stores as well as sell through other wholesalers and retailers. Multichannel retailers are also called Merchandising Conglomerates.
Market_Research-the systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.
Media_Mix
the combination of media types used to carry the advertiser's message. ...
another definition in the dictionary:
Product_Attribu-distinctive tangible and intangible features of a product that give it its value to a user.
Corporate_Patro-advertising which encourages customers to patronise the firm. See Corporate Advertising.
Carload_Freight
a special rate offered to companies by railways to encourage them to ship in carload (c.l.) rather t ...
another definition in the dictionary:
Inventory_Turno-the ratio of dollar or unit sales or gross profit to average inventory, used in inventory control where the average number of times a company sells the value of its inventory in a year is measured.
Channel_Conflic-discord among members in a marketing channel. See Horizontal Channel Conflict, Inter-type Channel Conflict, Marketing Channels, Vertical Channel Conflict.
