another definition in the dictionary:
Direct_Accounts-large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices, sometimes called House Accounts or National Accounts.
Shipping_Packag-outer packaging (cartons, for example) in which products are packed for storage and transport. See Primary Packaging, Secondary Packaging.
a policy of offering the same price to every customer. See Differential Pricing.
Formula_Approac
an approach to selling in which the salesperson uses a formula such as AIDA - awareness, interest, d ...
another definition in the dictionary:
Brand_Establish-the building-up of a brand in the introductory stage of the product's life cycle, brand establishment involves developing an effective distribution network for the product and convincing consumers to buy it. See Introductory Stage of the Product Life Cycle.
Line_Pruning-see Product Line Pruning.
Homogeneous_Sho
shopping goods perceived by consumers to be essentially the same in quality and attributes, price is ...
another definition in the dictionary:
Screening-an early stage in the new product development process when ideas for new products are sifted or screened to identify those that the firm might profitably develop, two broad approaches to idea screening are possible: managerial judgement and customer evaluation. See Drop Error, Go Error, New Product Development.
Free_Associatio-a method of collecting qualitative marketing research data in which respondents are asked to supply the word or idea which first comes to mind in response to a word or phrase given to them by a researcher, the technique is used to further understand shopping, advertising, branding, etc.
Channel_of_Dist
see Marketing Channels. ...
another definition in the dictionary:
Customer_Driven-a system of distribution designed with customer requirements rather than a company's convenience in mind.
Copyright-protection in law afforded to authors, musicians, artists, etc. in respect to the works they have created.
Industrial_Dist
a marketing intermediary, roughly equivalent to a wholesaler in consumer markets, who purchases indu ...
another definition in the dictionary:
Quota_Sample-a nonprobability sample, chosen without regard to location, representativeness, etc. from individuals who meet certain specified criteria.
Guarantee-a written assurance by the manufacturer that a product will be replaced or repaired to the customer's satisfaction if it is found to be defective or does not perform as intended. See Warranty.
Sales_Agents
see Outside Sales Facilities. ...
another definition in the dictionary:
Factory_Outlet-a retail store that sells the products of one manufacturer, usually at very low prices.
Functional_Midd-see Functional Wholesalers.