another definition in the dictionary:
Demarketing-marketing aimed at limiting growth, pracised, for example, by governments to conserve natural resources, or by companies unable to serve adequately the needs of all potential customers.
Micromarketing-the study of marketing decision-making from the perspective of an individual firm or organisation. See Macromarketing.
a system, common in the government market, of calling for bids from selected suppliers.
Call_Back_Appro
making a second or subsequent attempt to sell to a particular buyer, usually presenting the product ...
another definition in the dictionary:
Competitive_Att-options available for attacking a competitor, these include a frontal attack (head-on), a flanking attack (attack at a point of weakness), an encirclement attack (attack on several fronts at once), a by-pass attack (attack by diversifying into new territories, products or technologies) and a guerilla attack (attack by waging small, intermittent skirmishes).
Profit_Objectiv-setting prices with short-run profits rather than long-term market share in mind.
Absolute_Produc
a new product introduction which does not manage to recover its production and marketing costs, the ...
another definition in the dictionary:
Desk_Research-see Secondary Research.
Sales_Promotion-a marketing control measure used to determine whether the amount spent on sales promotion was excessive, total expenditure on sales promotion in a given period is expressed as a percentage of total sales revenue for the same period.
Foreground_Radi
a term used in reference to pre-recorded or live radio programs featuring music and commercial annou ...
another definition in the dictionary:
Spotter-a person who receives a fee for providing a salesperson with leads to prospects to whom sales are made.
MCA-abbrev. Media Council of Australia
Demographic_Seg
the division of the heterogeneous population of a country into relatively homogeneous groups on the ...
another definition in the dictionary:
Selective_Distr-making a product available in more than one outlet, but not in as many as are willing to stock it, also referred to as Selective Selling. See Distribution Intensity.
Dealer_Loader-a gift given to a retailer who purchases a specified quantity of a product during a trade sales promotion. See Trade Sales Promotion.
Business_Analys
a stage in the new product development process in which the information gathered in the screening, c ...
another definition in the dictionary:
Consumer_Franch-the understanding consumers have of a brand. See Franchise-Building Sales Promotions.
Deployment-the configuration or arrangement of a sales force into territories on some logical basis.