another definition in the dictionary:
Adaptation_Appr-an approach in global marketing in which an organisation allows an affiliate or subsidiary to set the most desirable price, provided it is profitable, in its own region, also referred to as the Polycentric Approach. See also Extension Approach, Geocentric Approach.
Commodity_Produ-a product that cannot be significantly differentiated from competitors' products.
a system, common in the government market, of calling for bids from selected suppliers.
Brand_Manager
an individual given responsibility for planning and co-ordinating the firm's marketing activities re ...
another definition in the dictionary:
Greying_of_Aust-a term used to describe the ageing of the population, the median age of the Australian population has been rising steadily since 1960 because of a declining birth-rate and increased longevity.
Demand-a measure of those in a market who wish to buy a product and can afford to do so.
Fake_Interview
a job interview held when a company advertises a non-existent position in its firm hoping to attract ...
another definition in the dictionary:
Rack_Jobber-a specialised form of merchant wholesaler supplying non-general lines to supermarkets, pharmacies, hardware stores, etc.
General_Public
all of the people in the society in which a firm operates, within the general public there may be so ...
another definition in the dictionary:
Controlled_Allo-see Planned Economy, Command System.
POSSLQ-abbrev. Persons of Opposite Sex Sharing Living Quarters, sometimes written as POSLSQ - Persons of Opposite Sex Living in Same Quarters.
Product_Positio
a tool used in comparing consumer perception of the differences between products or brands, consumer ...
another definition in the dictionary:
Captive_Product-a product made specifically to be used with another, such as a refill with a ball-point pen, a blade with a razor, a battery with a torch, etc.
ESP-see Envelopes and Stubby Pencil.
Asch_Phemonenon
a tendency, first recorded by the psychologist S.E.Asch, for an individual's purchase decisions to b ...
another definition in the dictionary:
Advertorial_Adv-advertising in which the sponsoring organisation declares its position on a matter of public interest (usually of a controversial nature). See Advocacy Advertising.
Service_Managem-the equivalent of a product management system for service organisations.