another definition in the dictionary:
Brand_Revitalis-strategy employed when a brand has reached maturity and profits begin to decline, approaches to revitalisation may include one or all of market expansion, product modification or brand repositioning.
Marketing_Contr-activities involved in checking that marketing action plans are producing the desired results, and the taking of corrective action if they are not.
an aspect of labelling in which certain products are required, either by law or under voluntary industry codes, to be marked with a 'use-by' date to indicate their expected shelf life, also called Date Stamping.
Foreseeability_
the notion under product liability laws that a manufacturer has an onus to foresee how a product mig ...
another definition in the dictionary:
Basing_Point_Pr-see Base-Point Pricing.
Order_Taker-a salesperson who writes up orders but is not involved in persuading customers to buy. See Order Getter.
Labelling
activities associated with the design and content of the wording on a product or package which ident ...
another definition in the dictionary:
Direct_Competit-advertising intended to stimulate immediate purchase of a particular brand. See Indirect Competitive Advertising.
FACTS-abbrev. Federation of Australian Commercial Television Stations.
Face_Validity
the apparent plausibility of the results of marketing research, which on the basis of logic and comm ...
another definition in the dictionary:
Sales_Report-a salesperson's detailed record of sales calls and results for a given period, typically, a sales report will include information such as the sales volume per product or product line, the number of existing and new accounts called upon, and the expenses incurred in making the calls. See Call Report.
Credit_Card-a small card, usually of plastic, used to obtain consumer products without immediate payment, the card is issued by a financial institution on the understanding that the consumer repays sums spent against the card with interest.
International_M
marketing actvities intended to facilitate the exchange or transfer of goods between nations. ...
another definition in the dictionary:
Buyer_Seller_In-the close relationship between buyers and sellers, especially in organisational markets, where buyers become highly dependent on sellers for assured supply and delivery.
Loss_Leader-a product offered at less than cost to attract purchasers to a store so that they will buy other items at regular prices.
Fast_Moving_Con
a term used in reference to frequently purchased consumer goods, such as foodstuffs, toiletries, etc ...
another definition in the dictionary:
KIPS-abbrev. Key Influence People.
Marketing_Plann-a systematic approach to the achievement of marketing goals. Steps in the process include situation analysis, setting of objectives, strategy formulation, development of action programs, implementation, and control, review and evaluation.