another definition in the dictionary:
Cluster_Sample-a form of probability sample where respondents are drawn from a random sample of mutually exclusive groups (usually geographic areas) within a total population, also called an area sample. See Stratified Sample.
Incremental_Cos-an approach in which the price of all additional units produced after the fixed costs of production have been met are based on variable cost rather than on total cost.
Open_Ended_Ques
a question that allows the respondent the opportunity to express an opinion in his or her own words. See Closed-Ended Question.
see also:
Deployment
the configuration or arrangement of a sales force into territories on some logical basis. ...
another definition in the dictionary:
Middle_of_the_R-firms in a market which do not pursue a clear marketing strategy.
Per_Diem_Expens-the payment of travel and accommodation expenses to a salesperson at a fixed daily rate.
DAGMAR_approach
an approach to measuring advertising effectiveness in which advertising objectives are turned into s ...
another definition in the dictionary:
Product_Flankin-a competitive marketing strategy in which a company produces its brands in a variety of sizes and styles to gain shelf space and inhibit competitors.
Psychographic_S-the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called 'State-of-Mind' Segmentation.
Shelf_Life
the period of time in which a product can remain on display in a retail store before the expiration ...
another definition in the dictionary:
Convergent_Dive-Disversification into related businesses. See Concentric Diversification, Divergent Acquisition, Diversification.
Profit_Maximisa-see Current Profit Maximisation.
Equipment_Based
Services in which machinery or equipment plays a significant role in delivering, for example, automa ...
another definition in the dictionary:
Marketing_Myopi-an influential article by U.S. academic, Theodore Levitt, published in Harvard Business Review in 1960, Levitt described the failure of management to define adequately the scope of their business as 'marketing myopia'.
Front_of_Counte-the prime and most sought after position for impulse goods. Hence, front-of-counter (or FOC) display pack.
Full_Service_Re
a marketing research firm which can offer a client a complete range of services, including problem d ...
another definition in the dictionary:
Eye_Pupil_Dilat-a physiological method of objectively pre-testing advertisements in which involuntary eye pupil dilation is used to measure the level of interest shown by a particular consumer.
Brand_Map-see Perceptual Mapping.
