Marketing Dictionary

another definition in the dictionary:

Expense_Account-a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment of clients, and other items of expenditure considered necessary to make sales.

Line_Retrenchme-see Product Line Retrenchment.

Open_Promotion

a sales promotion which is advertised widely and available to all who wish to enter. See Closed Promotion.



see also:

Distribution_Co
costs associated with the holding of inventory and the shipment of goods to customers. ...

another definition in the dictionary:

Mark_Down-if a firm reduces an item to sell it at below its original retail price, the difference between the original price and the reduced price is called the mark-down.

Fake_Interview-a job interview held when a company advertises a non-existent position in its firm hoping to attract personnel from competing firms, the aim of this unethical tactic is usually, to obtain competitive information.

Billings
the amount of money spent on media buying by advertising agencies on behalf of clients. ...

another definition in the dictionary:

Bait_Pricing-advertising an item at an unrealistically low price as 'bait' to lure customers to a store or selling place. See Bait and Switch Pricing.

Price_Competiti-a competitive situation in which price is used as the major means of differentiating the product of one firm from that of a rival. See Non-price Competition.

Buying_Signals
signs or indications, verbal or nonverbal, that tell a salesperson that the buyer is ready to buy. ...

another definition in the dictionary:

Reverse_Recipro-a practice in which a firm gives supply preference to another from which it buys.

Sales_Resistanc-anything the prospective buyer says or does to prevent or delay the salesperson from closing the sale. See Objections.

Discretionary_I
the balance of a person's income which is available for spending after payment of the basic necessit ...

another definition in the dictionary:

Product_Orienta-a management philosophy, concept, focus or state of mind which emphasises the quality of the product rather than the needs and wants of the target market, the orientation assumes that consumers will favour products that offer the most quality, performance and features and that the organisation's objectives will be most readily achieved by a concentration on these.

Purchasing_Perf-the establishment of criteria by which the performance of purchasing officers can be assessed and of incentive systems so that good purchasing can be rewarded.

Staples
a sub-category of convenience goods consisting of frequently purchased foodstuffs. See Convenience G ...

another definition in the dictionary:

GNP-abbrev. Gross National Product

Divisional_Sale-a sales manager with responsibility for the sales activities of one of the operating divisions of a company.


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