another definition in the dictionary:
Free_Standing_R-a retail store, not located in a shopping complex with other retailers, having its own premises and parking area.
AIDA_Concept-a formula used in selling to produce a favourable response from a customer. The assumption is that the salesperson must first make the potential customer aware of a product, foster interest, stimulate desire, and, finally, encourage action (to purchase). See Formula Selling.
Operating_Expen
all the costs incurred by a firm in carrying out its day-to-day activities.
see also:
Marketing_Resea
a marketing control measure used to determine whether the amount spent on marketing research in a gi ...
another definition in the dictionary:
Perishability-one of the four characteristics (with inseparability, intangibility and variability) which distinguish a service, perishability expresses the notion that a service cannot be made in advance and stored. See Sercices Marketing, Inseparability, Intangibility, Variability.
Electronic_Shel-see Shelf-Talkers
Authorisation
see Brand Authorisation. ...
another definition in the dictionary:
Shipping_Packag-outer packaging (cartons, for example) in which products are packed for storage and transport. See Primary Packaging, Secondary Packaging.
Horizontal_Chan-discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler discord or retailer-retailer discord. See Channel Conflict, Inter-Type Channel Conflict, Vertical Channel Conflict.
Conjoint_Analys
a statistical technique used to determine the optimal combination of variables. ...
another definition in the dictionary:
Reduced_Price_P-a type of consumer sales promotion in which two or more units of the same product are banded together and sold at a lower price.
Complex_Decisio-in consumer behaviour, buying which is associated with the purchasing of high-involvement products which are important to the consumer and therefore require considerable thought and effort. Also referred to as Extensive Problem Solving. See High-Involvement Products.
Brand_Revitalis
strategy employed when a brand has reached maturity and profits begin to decline, approaches to revi ...
another definition in the dictionary:
Closed_Territor-an exclusive territory assigned to a reseller by a manufacturer, the reseller is required to sell only to customers within the territory. Closed territories are generally illegal under the Trade Practices Act.
Multiple_Channe-the use of more than one channel of distribution to sell a product, eg. direct mail, direct to major retailers, through wholesalers to smaller retailers, etc.
DPI
abbrev. Disposable Personal Income. ...
another definition in the dictionary:
Non_Durable_Goo-see Consumer Non-Durables
Kanban-see Just-In-Time Inventory System.
