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Informational_L-a label which carries information including use instructions, precaustions and warnings, etc. See Label.
National_Accoun-major accounts which are sometimes served by a separate salesforce because of their importance. Account specialists try to meet their special needs and to develop close relationships with key personnel. Also referred to as Direct Accounts and House Accounts.
a statement of the financial results of a company's operations during an accounting period.
Advertising
the paid, public, non-personal announcement of a persuasive message by an identified sponsor, the no ...
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FIS-abbrev. Free-in-Store.
Corporate_Issue-advertising in which an organisation states publicly its position on a controversial issue. See Advocacy Advertising, Corporate Advertising.
Corporate_Image
the identity or perception of itself that an organisation attempts to convey to its publics, usually ...
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New_Account_Con-a measure used to evaluate a salespeople in which the conversion rate of prospects to customers is calculated.
Quantity_Discou-a price reduction made to encourage a purchaser to order a larger quantity than would otherwise have been purchased.
Physical_Distri
the storage, handling and movement of goods within an organisation and their shipment to customers. ...
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Mark_Down-if a firm reduces an item to sell it at below its original retail price, the difference between the original price and the reduced price is called the mark-down.
Data_Analysis-the processing of marketing research findings to summarise a situation, discover relationships between elements of the information, or to draw conclusions from them. See Marketing Research.
Adoption_Proces
the series of stages, including awareness, interest, evaluation, trial and rejection or adoption, wh ...
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Singles_Market-a market segment, regarded as both a lifestyle and a demographic category, which includes widowed and divorced people as well as 'never-been-married' singles.
Encirclement_At-a competitive strategy used by a strong challenger to attack the market leader, the market challenger launches an attack on several fronts at once in an attempt to break the leader's grip on the market.
Protectionism
Trade policies of governments aimed at protecting domestic industries by limiting the volume of impo ...
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Diffusion_of_In-the idea that some groups within a market are more ready and willing to adopt a new product than others and that the product is diffused through a society in waves, the groups, in order of their readiness to adopt are innovators (2.5 percent of the population), early adopters (13.5 percent), early majority (34 percent), late majority (34 percent) and laggards (16 percent).
Commission-a payment made to a salesperson based on a percentage of the value of the goods sold.