another definition in the dictionary:
Psychological_P-pricing intended to influence the customers' perception of the actual price of a product, two common forms of psychological pricing are odd pricing and prestige pricing. See Odd Pricing, Prestige Pricing.
Materials_Handl-the activities involved in the physical handling and moving of inventory.
Opinion_Leader
an individual who actively provides opinions about products to others or from whom views, opinions and advice is sought. See Key Influence People.
see also:
Australian_Coun
the central body of the trade union movement in Australia, formed in the 1920s to represent the inte ...
another definition in the dictionary:
Call_Report-a written record of sales calls made by a representative for submission to a supervisor. See Call.
Australian_Stan-a system developed by the Australian Bureau of Statistics as a method of defining and classifying products.
Mission
see Corporate Mission. ...
another definition in the dictionary:
Pull_Strategy-promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than to members of the marketing channel (mainly by personal selling) to facilitate the flow of a good or service from producer to final consumer. See Push Strategy, Push-Pull Strategy.
Forward_Integra-a strategy for growth in which a company develops by seeking ownership of, or some measure of control over, its distribution systems. See Backward Integration, Horizontal Integration.
Exclusive_Assor
an assortment strategy in which a reseller decides to carry the product line of only one manufacture ...
another definition in the dictionary:
Flighting-scheduling advertising campaigns in irregular bursts followed by periods of relative or complete inactivity. See Continuity, Pulsing.
Market-all the buyers and potential buyers of a product who profess some level of interest in it and who can afford it.
Sponsor_Trainin
pairing sales recruits with experienced salespeople who are responsible for their training in the fi ...
another definition in the dictionary:
Shelf_Talker-a sign or tag used in a retail store to focus customer attention on a promoted product, especially useful in in-aisle promotions when products are difficult to shelve in special ways.
Quantity_Discou-a price reduction made to encourage a purchaser to order a larger quantity than would otherwise have been purchased.
Organisational_
the way in which a firm has arranged its lines of authority and communication, and allocated duties ...
another definition in the dictionary:
Banded_Pack-a consumer sales promotion in which two related product items are banded together and sold at a special price. See Price Packs.
Secondary_Resea-the collection of marketing research data using previously published sources. See Primary Research.
