Marketing Dictionary

another definition in the dictionary:

NQT-abbrev. New Qualitative Technologies

Divergent_Acqui-difersification into new or unrelated businesses. See Convergent Acquisition, Diversification.

Opportunity_Ana

see Marketing Opportunity Analysis.



see also:

Implementation
the stage in the marketing management process when plans are put into action. See Marketing Manageme ...

another definition in the dictionary:

Inter_type_Chan-discord among members of different types at the same level of a marketing channel, eg. department store-convenience store discord. See Channel Conflict, Horizontal Channel Conflict, Vertical Channel Conflict.

Service_Perisha-see Perishability.

Innovators
the small group of alert people who are the earliest to adopt a new product. See Diffusion of Innova ...

another definition in the dictionary:

Effective_Buyin-an individual's disposable income, consisting of salary and wages, dividends, interest, profits, etc., less all government taxes. See Disposable Income.

Convenience_Sam-a form of nonprobability sample in which the researcher selects readily available respondents.

Selling_Proposi
see Unique Selling Proposition. ...

another definition in the dictionary:

Core_Product-the intangible benefit or service offered by a product, for example, the core product offered to a purchaser of shampoo is clean, healthy hair. See Actual Product, Augmented Product.

Marketing_Strat-the determination of a firm's objectives, the selection of its target markets, the development of an appropriate marketing mix for each, and the allocation of the resources necessary to achieve its goals..

Incremental_App
an approach used in determining the ideal size of a sales force based on the difference between the ...

another definition in the dictionary:

High_Price_Stra-a planned approach to pricing, appropriate in situations of inelastic demand, in which an organisation decides to keep its prices high, reasons for such a strategy might include a growing super-premium segment of the market, overcrowding at the bottom-end of the market, or the desire to create a prestige image for the product. Also called Premium Pricing.

Drip_Advertisin-limited expenditure on advertising over a relatively long period of time. See Burst Advertising Expenditure.

Distribution_In
the level of availability selected for a particular product by the marketer, the level of intensity ...

another definition in the dictionary:

Convenience_Sto-a neighbourhood store which stocks frequently purchased items such as milk, bread and cigarettes.

Order_Cycle_Tim-the time between placement of the order by the customer and the receipt of the merchandise.


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