another definition in the dictionary:
NQT-abbrev. New Qualitative Technologies
Divergent_Acqui-difersification into new or unrelated businesses. See Convergent Acquisition, Diversification.
Opportunity_Ana
see Marketing Opportunity Analysis.
see also:
Implementation
the stage in the marketing management process when plans are put into action. See Marketing Manageme ...
another definition in the dictionary:
Inter_type_Chan-discord among members of different types at the same level of a marketing channel, eg. department store-convenience store discord. See Channel Conflict, Horizontal Channel Conflict, Vertical Channel Conflict.
Service_Perisha-see Perishability.
Innovators
the small group of alert people who are the earliest to adopt a new product. See Diffusion of Innova ...
another definition in the dictionary:
Effective_Buyin-an individual's disposable income, consisting of salary and wages, dividends, interest, profits, etc., less all government taxes. See Disposable Income.
Convenience_Sam-a form of nonprobability sample in which the researcher selects readily available respondents.
Selling_Proposi
see Unique Selling Proposition. ...
another definition in the dictionary:
Core_Product-the intangible benefit or service offered by a product, for example, the core product offered to a purchaser of shampoo is clean, healthy hair. See Actual Product, Augmented Product.
Marketing_Strat-the determination of a firm's objectives, the selection of its target markets, the development of an appropriate marketing mix for each, and the allocation of the resources necessary to achieve its goals..
Incremental_App
an approach used in determining the ideal size of a sales force based on the difference between the ...
another definition in the dictionary:
High_Price_Stra-a planned approach to pricing, appropriate in situations of inelastic demand, in which an organisation decides to keep its prices high, reasons for such a strategy might include a growing super-premium segment of the market, overcrowding at the bottom-end of the market, or the desire to create a prestige image for the product. Also called Premium Pricing.
Drip_Advertisin-limited expenditure on advertising over a relatively long period of time. See Burst Advertising Expenditure.
Distribution_In
the level of availability selected for a particular product by the marketer, the level of intensity ...
another definition in the dictionary:
Convenience_Sto-a neighbourhood store which stocks frequently purchased items such as milk, bread and cigarettes.
Order_Cycle_Tim-the time between placement of the order by the customer and the receipt of the merchandise.
