another definition in the dictionary:
On_Pack_Premium-a common form of consumer sales promotion in which a gift is banded to the package of another product to encourage its purchase. See Premiums, In-Pack Premium, Near-Pack Premium, With-Pack Premium.
Legal_and_Polit-factors in government, the law and the regulatory system which affect the way an organisation operates.
see Marketing Opportunity Analysis.
Belongingness_a
the desire for love and affection from others. See Maslow's Hierarchy of Needs. ...
another definition in the dictionary:
Customer_Record-a card, slip or computer file on which is recorded pertinent facts about a prospect or customer (name, address, account history, etc.) as an aid to making a sale when next contacted by a salesperson.
Ho_Hum_Products-a colloquial term used in reference to common, everyday items (such as paper clips, drawing pins, staples and scribble-pads) which cannot be differentiated significantly from those of competitors, purchasers of 'ho-hum' products will generally favour the cheapest available.
Fad
a product, especially a fashion, that comes quickly to the attention of an eager public, achieves pe ...
another definition in the dictionary:
Active_Listenin-listening that is more than passively hearing what the customer is saying, implies the need for a salesperson to think while listening and to evaluate what is being said.
Credit_Card-a small card, usually of plastic, used to obtain consumer products without immediate payment, the card is issued by a financial institution on the understanding that the consumer repays sums spent against the card with interest.
Flanker_Brand
a brand introduced into a market by a company which already has an established place in order to inc ...
another definition in the dictionary:
Seller_s_Market-a market in which there is a shortage of particular goods or services for sale.
Business_To_Bus-see Industrial Marketing.
Perceptual_Mapp
a tool or process used in marketing research for charting the way individuals selected from the targ ...
another definition in the dictionary:
Spot_Buy-in advertising, the buying of media time in a few selected markets only.
Broadening_Conc-the extension of marketing as a business philosophy to encompass the marketing activities of non-profit organisations. See Non-Profit Marketing.
Historical_Anal
an approach to sales forecasting in which the past sales results of a similar product are used to pr ...
another definition in the dictionary:
Market_Based_Ma-a marketing structure of an organisation in which staff specialists have responsibility for particular markets (rather than for particular products of the organisation), an appropriate structure when the needs of each market served by the firm differ widely. See Market Segmentation Organisation, Product-Based Marketing Organisation.
Bells_and_Whist-the optional features built into a basic product to satisfy or impress as large as possible a number of buyers, the term 'plain vanilla' is an equivalent slang term used to describe a product with only the most basic features.