Marketing Dictionary

another definition in the dictionary:

No_Need_Objecti-an objection raised by a prospective buyer on the ground that the product offered by a salesperson is not needed.

Premiums-a type of sales promotion in which merchandise is given free or at a reduced price to purchasers of products or visitors to a store.

Opportunity_Cos

the value of the benefit forfeited by choosing one alternative over another.



see also:

Limited_Service
a wholesaler providing less than the full range of services of some other wholesalers but attempting ...

another definition in the dictionary:

Dumping-a practice in which a firm sells its product cheaply into a foreign market undercutting the domestic price.

Better_Mousetra
the mistaken notion that if a company produces a technically better product than its competitors it ...

another definition in the dictionary:

Psychological_N-innate human feelings of deprivation related to an individual's mental well-being. See Needs, Physiological Needs.

Responsiveness-the degree to which people control their emotions when relating to others, used in selling as an indicator of social style. See Social Styles, Amiable, Analytical, Driver, Expressive.

Idea_Generation
the first stage in the new product development process - the sourcing of ideas for new products, imp ...

another definition in the dictionary:

Product_Petrifi-a term used to describe the small but persistent demand by loyal customers for a declining product. See Product Life Cycle, Decline Stage.

Pass_Up_Method-handling a buyer's objection by attempting to ignore or 'pass off' the buyer's objection, especially if there is reason to believe that the objection is not made seriously and does not warrant a response. See Objections.

Maintenance_Sel
generating sales volume from existing customers. ...

another definition in the dictionary:

Majority_Fallac-the erroneous belief that the biggest segment of a market will be the most profitable one for a firm to enter, competition will usually be keenest in the biggest segment. See Market Segmentation.

Inside_Order_Ta-a salesperson who writes up sales orders at a sales counter, or those forwarded to the company by telephone, but is not required to sell persuasively to customers. See Outside Order-Taker.

Keep_Out_Pricin
a pricing practice, common in oligopolistic market situations, in which the large companies maintain ...

another definition in the dictionary:

Economic_Order_-the optimum quantity of each product that must be ordered to balance the inventory holding costs against the order processing costs, holding costs increase with more inventory, while order processing costs decrease.

Marketing_Servi-independent companies providing assistance to firms in getting products to their target markets, they include marketing research agencies, advertising agencies, sales promotions specialists, marketing consultants, etc.


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