another definition in the dictionary:
Reach-the percentage of the target audience which will be exposed to at least one advertisement during the specified period of the campaign.
Repositioning-arranging for a product or brand to occupy some other clear and distinctive position in the market and in the minds of target consumers than that which it presently occupies, repositioning may be necessary or desirable if sales expectations are not being met, or to allow for the introduction to the market of a new product or brand, or similar. See Market Positioning.
Opportunity_Mat
a diagnostic marketing tool providing a means of appraising environmental attributes to alert managers to the benefits associated with changing environmental conditions and to impending dangers. See SWOT Analysis.
see also:
CALLPLAN
an interactive computer program for determining the optimal number of calls to be made on each of a ...
another definition in the dictionary:
Closing_Techniq-methods employed by a salesperson when asking for an order and aimed at obtaining a favourable response from a buyer.
Mark_Down-if a firm reduces an item to sell it at below its original retail price, the difference between the original price and the reduced price is called the mark-down.
Depth_Selling
see Problem-Solving Approach. ...
another definition in the dictionary:
Loading_Objecti-one of a three possible aims or objectives (with loyalty objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to buy a greater quantity of the product than they would otherwise have done. See Loyalty Objective, Trial Objective.
Free_Form_Prese-a selling approach which does not rely upon any set formula or method. See Formula Approach.
Flag
an area on a product label which interrupts the design to announce a special offer or similar promot ...
another definition in the dictionary:
Product_Manager-an individual given responsibility for the planning and co-ordinating of a firm's marketing activities related to a single product, product line or market.
In_Pack_Premium-a type of sales promotion in which a small gift is included inside the package of a product to encourage consumers to buy it. See Premiums, Near-Pack Premium, On-Pack Premium, With-Pack Premium.
Business_Portfo
a tool used in business analysis as a means of classifying a firm's products or business units for s ...
another definition in the dictionary:
Product_Line_Re-reducing the width of a product mix by decreasing the diversity of items offered across product categories, product line retrenchment is common following the failure of brand leveraging to launch a brand into a related category. See Product Line, Product Mix Width.
Mock_Purchase-a tactic in which a person poses as a customer, usually to obtain information about a competitor's product or plans.
National_Sales_
a sales manager with responsibility for the nation-wide operations of a sale division. ...
another definition in the dictionary:
Source_Credibil-in personal selling, the believability of the salesperson.
Purchase_Allowa-see Off-Invoice Allowance.
