Marketing Dictionary

another definition in the dictionary:

Selective_Expos-the perception by an individual of certain, more relevant, facts or advertisements but not of others, also called Selective Perception. See Selective Distortion, Selective Retention.

Inventory_Manag-activities involved in maintaining the appropriate level of stock in a warehouse.

Opportunity_Mat

a diagnostic marketing tool providing a means of appraising environmental attributes to alert managers to the benefits associated with changing environmental conditions and to impending dangers. See SWOT Analysis.



see also:

Early_Majority
the group in a market who are more deliberate than the innovators and the early adopters in making p ...

another definition in the dictionary:

Indirect_Compet-advertising intended to stimulate purchase of a particular brand at some future time. See Direct Competitive Advertising.

ENP-abbrev. Expected Net Profit.

Industrial_Pack
the protective wrapping and boxing of finished industrial goods for shipment. ...

another definition in the dictionary:

CIF-abbrev. Cost, Insurance and Freight.

Horizontal_Pric-the practice, usually unlawful, of sellers of different brands of the same product making agreements to charge the same price to consumers. See Collusion, Price Fixing, Vertical Price Fixing.

Seller_s_Market
a market in which there is a shortage of particular goods or services for sale. ...

another definition in the dictionary:

Organisational_-the individual responsible for the firm's purchasing. See Buying Centre.

R_and_D-abbrev. Research and Development.

Pure_Monopoly
a marketing situation in which there is only one seller of a product. See Pure Competition. ...

another definition in the dictionary:

Return_on_Equit-a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage of the total amount invested in the firm by its owners.

Audience_Attent-the degree to which a target consumer is likely to pay attention to an advertisement in a particular media outlet, for example, the audience attention probability of an advertisement for a new shampoo is likely to be greater in a women's magazine than in a daily newspaper.

Full_Service_Wh
a wholesaler offering a complete range of services including buying, selling, storage, transporting, ...

another definition in the dictionary:

Automatic_Respo-see Routine Response Behaviour.

Product_Depth_(-see Product Line Length.


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