another definition in the dictionary:
Product_Positio-marketing decisions and actions intended to create a particular place for a product in the market and in the minds of consumers, a product positioning strategy may attempt to differentiate a marketing offer from a competitor's or to appear similar to it.
Service_Mix-the range of services offered by a services marketing company.
Optimal_Reorder
see Economic Order Quantity, Just-In-Time Inventory System.
Optimal_Reorder
see Economic Order Quantity, Just-In-Time Inventoy System.
see also:
Inside_Order_Ta
a salesperson who writes up sales orders at a sales counter, or those forwarded to the company by te ...
another definition in the dictionary:
Catalogue_Retai-retailers who mail catalogues to their customers and maintain showrooms where samples of the products for sale are displayed, orders are filled from back-room warehouses. Also called Mail Order House.
Physical_Risk-concern in the buyer's mind that the product being considered for purchase will be harmful, unhealthy or cause injury.
Product_Warrant
see Warranty, Express Warranty, Implied Warranty. ...
another definition in the dictionary:
Non_Monetary_Pr-that which it costs a consumer, other than money, to buy a product, the non-monetary price of purchasing a product includes the time devoted to shopping for it and the risk taken that it will deliver the expected benefits. Non-monetary price is an important concept in social marketing - for example, the price of avoiding the cancellation of a driverís licence is the abstinence from alcohol if driving.
Opportunity_Cos-the value of the benefit forfeited by choosing one alternative over another.
Money_Based_Com
other organisations offering products on which a company's potential customers might spend their mon ...
another definition in the dictionary:
Brand_Protectio-legislation forbidding other firms from using a company's registered brand names or brand marks without permission.
Clutter-All non-programming time on radio and TV, this includes time given to advertsing commercials, station or channel promotions, station or channel identifications and program credits. Excessively high clutter levels may result in audience tune-out. See Clutter Level, Audience Tune-Out.
List_Price
the regular price of a product before any discount is given or allowances made. See Allowances, Disc ...
another definition in the dictionary:
Response_Time-the time taken by a firm to answer a customer inquiry about the status of an order.
Mass_Media_Adve
advertising in a non-selective way by means of the popular media in order to reach the widest possib ...
another definition in the dictionary:
Product_Form_Co-firms offering slightly different variants of the same basic product.
Soft_Sell-a low-pressure selling situation, a selling situation in which the buyer has no feeling of being coerced. See Hard Sell.
