another definition in the dictionary:
Product_Testing-exposing consumers to a new product, in final or prototype form, so that they might compare it to their usual brand and rate it, the results of product testing will indicate to the company whether further evaluation of the product in test markets is desirable. See Concept Development and Testing, New Product Development.
ATC-See Average Total Cost.
an approach to planning in which a firm expresses its intention to do things better (as opposed to 'better things') in the future. See Adaptivising, Satisficing.
Multi_Channel_M
a system in which a producer uses more that one channel of distribution, commonly, producers who use ...
another definition in the dictionary:
Publics-the various groups in a society which can influence or bring pressure to bear upon a firm's decision making and have an impact upon its marketing performance, these groups include the financial public, media public, government public, citizen action public, local public, general public and international public.
Promotion-one of the four controllable variables (with product, price and place) of the marketing mix.
Competitive_Str
planning intended to give a company a competitive advantage over its competitors. ...
another definition in the dictionary:
Captioned_Photo-a photograph with a brief description of its contents, frequently issued by public relations personnel with news releases or feature articles.
Direct_Mail_Adv-advertising direct to end-users by sending catalogues or other sales literature through the post.
Staples
a sub-category of convenience goods consisting of frequently purchased foodstuffs. See Convenience G ...
another definition in the dictionary:
Brand_Licensing-the leasing of the use of a brand to another company.
Organisational_-an organisation's broad, longer-term aims or performance expectations as opposed to its organisational objectives which are of a more specific nature and generally cover a shorter, specified period of time.
Classified_Adve
print media advertising in which similar goods and services are grouped together in categories under ...
another definition in the dictionary:
Date_Stamping-See Open Dating.
Price_Wars-a conflict situation likely to occur in industries where products cannot be greatly differentiated, a decrease in price by one company will attract a large number of customers to it, forcing other companies to retaliate by cutting the price even further.
Purchasing_Perf
the establishment of criteria by which the performance of purchasing officers can be assessed and of ...
another definition in the dictionary:
Promotional_Pri-the temporary pricing of goods and services at lower than normal levels for a special promotional effort.
Order_Processin-all of the activities related to filling a customer's order - checking the order, prices, terms, customer credit and stock levels, producing an invoice, picking the goods from the warehouse, packing and shipping them, and collecting payment.