another definition in the dictionary:
Penetration_Pri-see Market Penetration Pricing.
Breakthrough_Op-opportunities that are seen by innovative firms which develop hard-to-imitate marketing strategies that are very profitable for a long time, less creative firms adopt risk-avoiding 'me-too' strategies. See Follow-the-Leader Strategy.
Order_Cycle_Tim
the time between placement of the order by the customer and the receipt of the merchandise.
see also:
Discontinuous_I
entirely new-to-the world products made to perform a function for which no product has existed previ ...
another definition in the dictionary:
Drive-a motivating force or need sufficiently strong to impel a person to seek its satisfaction. See Learning Process.
Sales_Calls-the visits salespeople make to a buyer's premises in order to sell their companies' products.
Outside_Sales_F
manufacturers' agents and representatives, sales agents, dealers, distributors, etc available to sup ...
another definition in the dictionary:
Perceived_Risk-see Risk.
Gap_Analysis-the determination of the methods and techniques used to fill the 'gap' between corporate sales and financial objectives and the current long-range forecasts of the sales team.
Flag
an area on a product label which interrupts the design to announce a special offer or similar promot ...
another definition in the dictionary:
Encouragement_P-question posed by salespeople to get additional information from a prospective buyer.
Service_Managem-the equivalent of a product management system for service organisations.
Product_Organis
the deployment of a firm's sales force or the organisation of its marketing activities so that a sep ...
another definition in the dictionary:
Individual_Bran-the part of the brand name which identifies a particular product when it follows a family brand name, for example, in the brand name 'Holden Commodore', Holden is the family brand name, while Commodore is the individual brand name. See Corporate Branding, Family Brand, Product Line Brand Name, Single Brand Name.
Horizontal_Chan-discord among members at the same level of a marketing channel, eg. wholesaler-wholesaler discord or retailer-retailer discord. See Channel Conflict, Inter-Type Channel Conflict, Vertical Channel Conflict.
Demand_Inelasti
see Inelasticity of Demand. ...
another definition in the dictionary:
Product_Differe-a strategy which attempts (through innovative design, packaging, positioning, etc.) to make a clear distinction between products serving the same market segment.
ABS-abbrev. Australian Bureau of Statistics.
