another definition in the dictionary:
Sequential_Segm-the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, geographically), followed by further segmentation on some other basis (for example, end-user type).
AIDA_Concept-a formula used in selling to produce a favourable response from a customer. The assumption is that the salesperson must first make the potential customer aware of a product, foster interest, stimulate desire, and, finally, encourage action (to purchase). See Formula Selling.
Order_Filling_C
warehousing, transportation, order processing, billing and collection of payments.
see also:
Limited_Line_De
a department store which carries a narrower range of merchandise than a full-line department store, ...
another definition in the dictionary:
Spreadsheet_Ana-the analysis of data using special computer software to anticipate marketing performance under a given set of circumstances.
Prototype-rly version of a new product made or built specifically for trialling and testing.
Asch_Phemonenon
a tendency, first recorded by the psychologist S.E.Asch, for an individual's purchase decisions to b ...
another definition in the dictionary:
Macro_environme-the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upon its performance.
Channel_Mix-the degree of intensivity selected for the distribution of a product. See Exclusive Distribution, Intensive Distribution, Selective Distribution.
FAS_Pricing
see Free-alongside-Ship Pricing. ...
another definition in the dictionary:
Open_Promotion-a sales promotion which is advertised widely and available to all who wish to enter. See Closed Promotion.
Closing_Techniq-methods employed by a salesperson when asking for an order and aimed at obtaining a favourable response from a buyer.
Accelerated_Tes
market testing of consumer goods using a simulated store technique rather than an actual test market ...
another definition in the dictionary:
Campaign-a related selection and execution of IMC activities to achieve marketing communication objectives.
Service_Firm_Sp-a system of service product delivery in which an organisation producing a service (eg. car rental, restaurants, financial services, etc.) sets up a number of independently-owned franchised outlets in locations convenient to its customers. See Franchising.
Price_Taker
any firm which is unable to influence the general level of commodity prices by altering the quantity ...
another definition in the dictionary:
Merchant_Wholes-an independent marketing middleman buying and taking title to goods and reselling them to retailers or industrial users. See Full Service Wholesaler, Limited-Service Wholesaler.
Consumer_Wearou-a decrease in the effectiveness of an advertisement or promotional campaign due to boredom and familiarity.
