Marketing Dictionary

another definition in the dictionary:

Leader_Pricing-see Loss Leader Pricing.

Purchase_Probab-a tool used in marketing research surveys of buying intentions, respondents are asked to rate the likelihood of their purchase of a particular product on a scale ranging, for example, from 'definitely not' to 'certain to buy'.

Order_Generatio

advertising, personal selling and sales promotion.



see also:

Hidden_Objectio
an unstated objection which a prospective buyer has to a product offered by a salesperson. See Objec ...

another definition in the dictionary:

Prestige_Builde-the highest-priced item in a product line. See Product Line, Traffic Builder.

Carryover_Effec-the rate at which the effectiveness of an advertising campaign diminishes with the passing of time, for example, an advertising campaign this month may have a carryover effect of .50 next month.

Key_Influence_P
opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new product ...

another definition in the dictionary:

Shopping_Goods-consumer goods that the customer typically compares for suitability, quality, price, features, etc. before selection and purchase. See Convenience Goods, Specialty Goods.

Emotional_Risk-the concern or uncertainty felt by a prospective buyer that he or she will feel bad about the purchase afterwards, also called Psychological Risk. See Risk.

Alternative_Med
media vehicles, apart from the traditional ones, which are available for promotional purposes, examp ...

another definition in the dictionary:

Brand_Revitalis-strategy employed when a brand has reached maturity and profits begin to decline, approaches to revitalisation may include one or all of market expansion, product modification or brand repositioning.

Mall_Intercept-a type of marketing research interview, typically, respondents are chosen in shopping centres.

Market_Segment_
one of four possible market segmentation approaches (with concentrated segmentation strategy, produc ...

another definition in the dictionary:

Public_Policy_E-that part of a firm's external environment which consists of controversial issues or matters of concern to governments, the media or influential pressure groups, factors in this environment may have an influence on a firm's decision-making or an impact upon its performance.

Postage_Stamp_P-see Uniform Delivered Pricing.

Manufacturers_R
see Manufacturers' Agent. ...

another definition in the dictionary:

Early_Adopters-the group in a market second only to innovators in the speed with which they adopt a new product. See Diffusion of Innovation, Early Majority, Innovators, Laggards, Late Majority.

Demographic_Var-see Demographic Characteristics.


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